Plumbing is a competitive profession, and there are marketing tips that can help. Getting found on Google is important. It can help to verify your business profile, optimize your listing with photos and your service area, and responding to reviews. An SEO is also useful. You can run Google local ads and PPC ads which build brand awareness. Social media is useful as well, like running an Instagram contest and advertising on Facebook. There are other ideas as well like a contract with apartment communities and running a referral marketing program.
- An updated Google My Business profile is essential because it shows up in Maps and Google 3-pack results.
- Invest in local SEO, local PPC ads, and branded content as ways to build awareness.
- Apartment complexes, real estate agents, and landscaping companies are all local businesses you can work with.
“Most plumbing businesses either don’t have a storefront or rarely have customers visit them at their office or storefront location, which can make it difficult to show up in local search results, like on Google.”