Videos That guy Murphy…what he shows us about how we think.We’re having fun here today. Ah, it’s, yeah. What day is it? This is ... ​Read More
Videos The Devil you know…how the familiarity principle works to influence our buying habits.Hi. So Connie, what are we talking about today? Oh, I’ve got a good ... ​Read More
Videos Mine, mine, mine! How the Endowment Effect makes us overpay.Mine, mine, mine! How the Endowment Effect makes us overpay. ... ​Read More
Videos How we over-estimate risk-The Loss Aversion Cognitive BiasHi! In this video, we’re gonna tell you about the loss aversion bias. Now ... ​Read More