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In this episode of ‘Celebrating Small Family Businesses,’ hosts John and Connie Kuder interview Derrick and Bill Jerome, the father-son duo behind Honey Badger’s Bee Farm.

Initially motivated by Derrick’s quest to alleviate his allergies with local honey, the business began with just two hives in the city and has grown to over 200 hives. They discuss the evolution of their products, from raw honey to innovative smoked and flavored honeys, and their recent ventures into honey-infused teas and a unique, patent-pending tea emulsification process.

The Jeromes also share their challenges, including a forced rebranding from ‘Hobbit Honey’ to ‘Honey Badgers’ due to copyright issues.

The episode touches on their success in expanding their product line, securing national retail opportunities with Walmart, and the importance of family involvement and trust in their business’s growth.

They explore how the business adapted to commercial demands, patented their unique products, and the significance of community and environmental contributions, such as bee rescue operations and supporting local agriculture.

00:00 Welcome to Celebrating Small Family Businesses

00:47 Meet Honey Badger’s Bee Farm: The Origin Story

02:41 From Backyard Hives to Innovative Honey Products

05:32 The Evolution of Honey Badger’s Bee Farm

08:32 Innovating Tea with Honey: A Delicious Accident

15:24 Expanding the Brand: From Tea to Testing New Ideas

21:18 Family Dynamics and Business Challenges

24:41 Navigating Business Roles and Dynamics

26:29 Embracing Strengths and Overcoming Challenges

26:56 Innovating with Patents and Expanding Product Lines

31:18 Scaling Up: Infrastructure and Future Plans

34:31 Navigating Costs and Sourcing Challenges

41:30 Community Engagement and Educational Initiatives

46:40 Celebrating Small Family Business Success


John and Connie: Hi and welcome


to another episode of Celebrating


Small Family businesses.


We're John and Connie Kuder..


And today we have with us Bill


and Derrick, sorry, Derrick


in foreground, Bill Jerome.


And they are Honey Badger's Bee Farm.


They have a fascinating


story and a fascinating line


products I've never before.


So we are excited to be here.


Hi Derrick.


Hi Bill.


Derrick and Bill: Definitely.


John and Connie: Welcome to the party.


Derrick and Bill: Hi, I'm Derek.


I'm Derek Jerome.


And this is my father


right here next to me.


Uh, it is a family business.


, My brother couldn't make it today.


He's, he's under the weather.


He's the third badger.


John and Connie: That's a third badger.


All right.


Love the name of, of your business.


That is fabulous.


So how did your business get started?


What, uh, what got you into


Derrick and Bill: this?


Well, basically I, my, well, my dad


thought I was crazy, but I have real bad


allergies in the, uh, the spring and fall.


And I would track down the local


redneck at the flea market that


had three teeth and suspenders.


and look for the authentic honey


with the guy and I would find him


and I would go and get the comb


honey that was in the big mason jar.


And I was like, I know this guy went out


in his backyard or up a tree to get this.


And I would use the honey and I would


eat the honeycomb and in the spring


and the fall, my allergies would stop.


And I was like, this is fantastic.


This works great.


Um, because I would get to the point I'd


have to take so many pills or I would


take Benadryl and start chewing them


up like Flintstone vitamins and become


narcoleptic as I was trying to walk.


So I was like, I got to get honey.


So I started taking it and I went


to go find the guy and he was gone.


I was like, man, how am


I going to get honey?


So I went to the local Trader Joe's.


I went to all the health food stores.


I was like, I want real honey.


And as I read on the, on the


different jars, I found out, well,


this is from Argentina, this is from


Pakistan, or this is from another


state or God knows what it is.


And I would try to take some of


it and it wouldn't work for me.


So I came up with the idea and I come


home one day and I told my wife, I


said, I, you know, I've been YouTubing


and I've been studying getting bees.


I want to get bees.


And she told me I was crazy


that we lived in the city and


I was not going to get bees.


And I said, you know what?


I'm going to go to the local


meetings with the bee club, meet


with some other people that do bees.


And I said, I'm going to learn about it.


And I'm going to get bees.


I'm bringing them home.


No, no, no.


You're crazy.


Well, I went and got two hives.


I brought them home.


And put them right in the backyard.


And this is, at this time we lived in


the city, so you walked out our back


door and there was two full size hives


sitting right outside our back door.


And that pretty much started everything.


Uh, we're over 200 hives now


that we currently manage.


Uh, but those first two hives that I got


started it in the city, in the backyard.


So that, that basically, and that was my


medicine was to go out there and get that.


And I was like, this is fun.


I got a bunch of extra honey.


What am I going to do with it?


I'm like, I'll sell to the guys at work.


This is pretty cool.


And we started bottling it


and I started selling it.


I started rescuing bees.


, My brother and I started, uh, he


has a pest control company and


we started going out and taking


them out of fascias, soffits, out


of houses, water meters, and that


continued to bring more and more bees.


So every time we had a rescue,


then we got another hive.


And as we were doing this


and started selling honey, My


dad, he goes, that looks fun.


Let me, join you guys.


Do we want to start a little business?


I'm like, okay.


So pop jumped in and, uh, he


has a huge culinary background.


Dad and I used to have


a restaurant years ago.


Uh, we, we shut down , back in 2010, but


we had a barbecue restaurant for 10 years


and, , we started playing around with the


honey, going to flea markets, selling it.


And, uh, we were like, well, raw


honey's all right, but it just


doesn't have a, a big appeal.


I'll see you once a year, every


six months, and it was like,


we got to do something else.


So we came up with five pepper smoked


honey and we tried it at a flea market


and people went, Oh my God, this, we've


never seen anything like this before.


And that was pretty


much our eureka moment.


And we went, I think


we're onto something, Dad.


I said, uh, let's figure


out what else we can do.


And the next one he came


up with was smoked garlic.


And we took that out there.


People absolutely loved it.


They fell in love with it.


They went, Smoked honey,


garlic, this is awesome.


I said, yeah, it's all


local farms around here.


When we live in Brooksville, I said, we


just get to get the ingredients and smoke


it up and throw it right in the honey.


Oh, this is neat.


And I'm like, okay, I think


we're onto something dad.


So we just kind of puttered around


doing different small trade events.


, and under that, um, guys as a


beekeeper, you're in the cottage law.


So you can basically sell honey.


You can kind of manipulate it


a little bit and work with it.


And as we continue to progress and grow,


we got to the point that, uh, we made too


much money to have it as a hobby or as


cottage law, and we had to go commercial.


So we actually went with the USDA and


Department of Ag and became bottling


manufacturers and got certified.


And then we continued to take the,


uh, the brand and line and go with it.


So it's, it's been a crazy ride


and It seems like every couple of


months, something else pops out.


We get going even more.




And originally we were known as


Hobbit Honey, but because when we


become a little bit popular and people


started seeing us on Facebook and


everything else, the people from, uh,


um, what's the name of their company?


Middle Earth Industries.


They contacted us and said,


we own the word Hobbit.


Take it down or we'll


fine you $15, 000 a day.


So we took it down and we


came up with Honey Badgers.


And it's basically


Honey Badgers don't give

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Derrick and Bill: care.

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John and Connie: I remember

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that little YouTube video that

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was going around like a meme.

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Honey Badger's bada**

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was so funny.

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Oh my goodness.

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Derrick and Bill: It's a

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bit of a nickname for me.

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I'm small and furry and ferocious.

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So a lot of the boys at

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work, that's what they said.

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And when I was changing my name.

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Yeah, it's a bit of a nickname.

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go, well, you're like

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a little Honey Badger.

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Yeah, you're, you're mean and mean

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like a little honey badger you

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want to scratch and bite, and I'm

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like, oh, well, that worked for me.

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John and Connie: I love it.

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I love it.

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Better name anyway.

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I'm really curious about

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the, the smoking idea.

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I mean, did that come from the

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barbecue restaurant or what?

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I mean, what, where did

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that idea come from?

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I've never heard of smoking, you

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know, mixing smoke and honey.

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Derrick and Bill: It was, uh, it

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was one of those kind of ideas.

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I've made a pepper sauce from scratch

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that I actually made for the restaurant.

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And it was wildly popular.

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We also made hot sauce that we

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sold over the counter and I put,

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I like to smoke meat, obviously

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doing a barbecue, but I put those

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together and I went, you know what?

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I bet if I smoke, smoke the peppers.

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and then infuse them into the

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honey, then I'm going to come

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up with a better product.

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And we tested it and we went, Oh my God.

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Oh, okay.

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This is good.

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And that's pretty much the Eureka is that

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we've, we've been working, making sauce

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like barbecue sauce for years, but we

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never thought when we had the restaurant

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to really use natural ingredients instead

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of using, you know, um, the fake honeys

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and stuff that you get in high fructose

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corn syrup to make barbecue sauce.

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At the restaurant, we would, we went,

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Oh, wow, now we have a natural product.

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Let's infuse it.

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And then now when we give it to somebody,

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and we say, okay, we're selling you this.

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Not only is it good forever, but

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everything in it you can pronounce.

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You don't need YouTube or Google

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search to figure out what's in it.

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And it lasts forever.

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It's one of those miracle things.

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And we said that, you know, we get

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a lot of people, you see, um, some

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of the other companies out there,

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and they make it all pure where it

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looks absolutely purty in there.

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Well, we leave the peppers

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and everything in there.

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We want you to get all the good stuff.

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Because that's obviously where

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all the vitamin C, that's where

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all the other good parts of the

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pepper is actually in the flesh.

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So we leave the pepper seeds

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and the flesh all in there.

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So you're getting, you're getting

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actually everything with it.

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And, uh, we've taken that, that

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kind of, uh, leave everything in the

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bottle and leave it all natural from

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the garlic and the smoke all the way

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to now what we're producing is tea.

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And we didn't even think that

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was going to be that popular.

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And that was more of an

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accident than, uh, anything.

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But, but that was, that

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was a nice accident.

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john-and-connie_1_03-29-2024_091031: You

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went to the World Tea Expo and came in,

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uh, like second in the world or something?

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Derrick and Bill: Yeah, we

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took, uh, that was last March.

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Um, all three of us flew out to Vegas.

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We were invited, , as a, um, to come out

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and, , show our wares and have a small

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area and a brand new undiscovered section.

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So we got invited to that, but part

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of that every year they do a Def

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Chante, which is one of the founders

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tea that brought it to America.

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Um, they do tea tycoons and

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it's everybody in the world can

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enter this contest every year.

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And I put us in and I said,

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okay, we'll, we'll put in for

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what we do with the tea and.

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We were coming up with a new invention.

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This is our badger spoon that holds

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the exact amount of tea for our honey

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tea and makes it single serving.

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And we're like, we'll put

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it in and see what happens.

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And I kept getting calls every

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few months that like, okay,

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you're in the last 10, 000.

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I'm like, yeah, okay.

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That's great.

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I'm like, we're, we're coming

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to display our stuff in Vegas.

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We're going to come anyway.

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I said, you know, you give me false

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hope with winning the Tea Tycoons.

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I said, it's fine.

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And as we progressively got

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closer, she called me up a

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couple weeks before we flew out.

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She says, you're in the finals.

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And I went, what?

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She says, yeah, it's you and, uh,

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there's going to be six of you on stage.

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And I go, Okay.

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I said, that sounds great.

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She says, well, you guys are going

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to battle it on the stage and you're

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going to talk about your business.

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He says, do you have any problems talking?

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I go, no, you'll probably have to tell

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me to shut up or throw something at me.

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I said, but I have no problems talking.

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I said, I'll be more than happy to talk

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about what we did and how we developed it.

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So we ended up going up head to head

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with Australia that made a tea based wine

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without alcohol for like Zima for tea.

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I don't, I don't know.

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And, um, they took first and

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we took second in the world.

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So we were in a few of the bigger

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publications, Tea Time magazine,

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some of the ones with, uh, dad

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and I don't really understand.

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It's got the little doilies and,

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uh, little crumpet cakes and

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the old ladies with the hat.

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It was like, we were in some of

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those and they asked us, you know.

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Hey, you're, we have all that.

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Yeah, we're a farm.

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I said, we're honey badgers.

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We're not, I don't know what

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the doily and little cakes are

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for, but our tea is really good.

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John and Connie: That's,

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that's fascinating.

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You talk, yeah, you talk about the doilies

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and all that, like thinking about the

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English high tea and there's such a kind

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of a ritual around that and the English

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are very particular about their tea.

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I'd be very curious to see how your tea

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honey mixture is received by the Brits.

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That's fun.

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What a great story.

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So tell us about working together.

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What, what is it that,

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that makes it so much fun?

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Because obviously you guys

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are successful with it.

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Derrick and Bill: Partly

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is I'm a retired chef.

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So it, and Derek and Andy both

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have culinary backgrounds, so

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it's kind of like you throw out

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an idea and it bounces around.

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You've got three different

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opinions and sometimes we all

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settle on the same opinion.

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Sometimes we don't, but.

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Then we try something, we

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just see where it goes.

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And it depends on the taste buds.

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Uh, my brother's taste buds are

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kind of like, we call him the Helen

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Keller of taste buds sometimes,

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but he also provides that valuable

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feedback, but we, we razz him up.

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We go like, what does this taste like?

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And he's like, uh, and we're like,

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no, no, no, no, no, that's not it.

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So, but we, uh, we, we have

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this great relationship.

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We're coming up with ideas and, uh,

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we've just grand slandered them.

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And some of them come from little

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things that the whole idea with the

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tea, I think is, uh, we, we both get

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aggravated, uh, to a certain extent,

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sometimes at the shows doing trade shows

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that people ask us for a half hour, what

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kind of tea or what kind of honey to

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put in their tea and how much they love

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this kind of tea and that kind of tea.

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And we'll take it to the point

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where we know what your palate is.

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And we know what honey

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will kind of work with it.

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And then they just go, uh, I'm

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just going to take this weird honey

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here and throw it all in the tea.

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And we're like, what?

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I'm like, oh, okay.

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And when I come back to you

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one day, I said, you know what?

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We were watching Karate Kid,

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I think is how it started.

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I was watching Karate Kid with

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one of my, my daughters and

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I'm watching the tea ceremony.

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And if you're watching him do the,

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uh, little hook and there, and I put

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it in and I seen that and I went.

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That's green tea, and it's a powder.

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He's putting it in water.

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I'm like That's an idea.

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So I actually got green real

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green tea and Matcha, and I said

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well if you could do a water Why

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couldn't you infuse it in the honey?

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And then you could take it out of the

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honey in a spoon and put it back in

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the water and now it's sweetened And

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ready to go And the rest is history.

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That was our first one was matcha.

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And we put it out there on

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the market

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Derrick and Bill: and people

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went, Oh my God, this is awesome.

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All in one product.

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John and Connie: And you don't, uh,

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I'm not as familiar with tea as I am

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with coffee, but you know, once you

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grind, they say once you grind coffee

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beans, you know, oil, the flavors start

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to degrade, and that's why the, you

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know, the canned stuff doesn't

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taste as good as fresh ground.

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With tea, when you infuse the, the tea

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into the honey, does the, you don't

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get any kind of chemical reaction

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that, that changes flavor of the tea?

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Derrick and Bill: Nope.

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And no, actually the, uh, flavor stays

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right along with the, the, the honey in

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the tea, because you're actually consuming

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the tea leaf right along with the honey.

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So you're getting all the free

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radicals and all that, all

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of that with, with the tea.

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Yeah, we didn't, we don't just brew

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the tea and put it in the honey.

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We take the, just like a matcha,

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we take it all and it all goes in.

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So it's, you're drinking the leaf and

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uh, our coffee variety, you're actually

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drinking the coffee bean too, which

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is actually wonderfully good for you.

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And, uh, if you think about it, we throw

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the good part when you're drinking tea

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bath water, 90 percent of the time, and

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you're taking all the leaves and you're

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chucking them in the trash can, where

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that's a beneficial part of the tea,

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and a lot of the older teas and stuff,

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depending on where you're getting it from,

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God knows how old that little teabag is.

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Part of the, uh, being there and winning

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that contest was the connections we made.

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So I actually got to meet with

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the people that make the tea

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in their origin countries.

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So these guys were from Nepal, they

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were from Southeast Asia, they were from

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all around the world and they were the

Track 1 00:15:35

actual farmers and family businesses.

Track 1 00:15:37

So we got bougie kind of with our tea.

Track 1 00:15:40

So the black tea comes from

Track 1 00:15:42

Nepal, um, the butterfly pea

Track 1 00:15:45

flower comes from Southeast Asia.

Track 1 00:15:46

So I actually got to meet.

Track 1 00:15:47

And connect with other, uh, businesses

Track 1 00:15:50

that are farms that make these products.

Track 1 00:15:52

And we got to make our

Track 1 00:15:54

stuff just that much better.

Track 1 00:15:55

Uh, and, and that is

Track 1 00:15:57

really what pushes us on.

Track 1 00:15:59

And we didn't think that tea

Track 1 00:16:01

would be that big of a deal.

Track 1 00:16:03

And we're like, well, tea's alright.

Track 1 00:16:04

We make honey, our pepper stuff is cool.

Track 1 00:16:07

And, you know, we're making

Track 1 00:16:08

flavored honey, this is cool.

Track 1 00:16:10

And it's like, okay,

Track 1 00:16:12

well tea's a big thing.

Track 1 00:16:13

Okay, this is a big deal.

Track 1 00:16:14

And they really like it.

Track 1 00:16:16

So, uh, we have that jar all

Track 1 00:16:18

in one and then we just keep

Track 1 00:16:21

stumbling upon crazy stuff.

Track 1 00:16:23

We were, we're sitting and we're cleaning

Track 1 00:16:26

our machine and we've had machines

Track 1 00:16:28

specially built and designed, uh, for

Track 1 00:16:31

us under my, my specs and designed to be

Track 1 00:16:33

able to do this and we're cleaning the

Track 1 00:16:35

machine, but to clean the machine out,

Track 1 00:16:37

we've got to put water in the machine.

Track 1 00:16:38

So we have to dump it in and then

Track 1 00:16:39

it shoots it out and shoots back out

Track 1 00:16:42

through the machine.

Track 1 00:16:43

And at the end, we have a, you

Track 1 00:16:44

know, a two and a half gallon bucket

Track 1 00:16:46

and it's shooting out green tea.

Track 1 00:16:47

And we're like, man,

Track 1 00:16:48

this kind of looks good.

Track 1 00:16:50

So we tasted it and it was

Track 1 00:16:52

like, oh my God, this is great.

Track 1 00:16:54

This still tastes delicious.

Track 1 00:16:56

And this is just going out.

Track 1 00:16:57

This is wastewater.

Track 1 00:16:58

So we started bottling 16 ounce teas that

Track 1 00:17:02

are all natural teas that don't, they

Track 1 00:17:05

have to be refrigerated at all times,

Track 1 00:17:08

of course, or anything else at all.

Track 1 00:17:11

But we actually started putting those

Track 1 00:17:12

and that was kind of something that

Track 1 00:17:14

started just from us cleaning the machine.

Track 1 00:17:16

We said, we got some bottles,

Track 1 00:17:17

let's bottle this up.

Track 1 00:17:18

We'll give it out.

Track 1 00:17:19

See what people think kind of

Track 1 00:17:20

gets that, that mentality from it.

Track 1 00:17:22

And it's got to the point now I run

Track 1 00:17:24

14 gallons per batch to make that tea.

Track 1 00:17:30

And I don't do the cleaning anymore, but.

Track 1 00:17:32

The cleaning is what started it, but it's

Track 1 00:17:34

now I'm actually have to make batches of

Track 1 00:17:36

tea and we're running about 800 ish teas

Track 1 00:17:39

a week, um, in nine different flavors

Track 1 00:17:42

that are available and about 80 different

Track 1 00:17:44

retailers around our area right now.

Track 1 00:17:46

So tea is super hot with us and, uh,

Track 1 00:17:49

it's our, our, our honey based tea.

Track 1 00:17:51

Everything's got honey, tea, purified

Track 1 00:17:54

water, and then any kind of, um, if we put

Track 1 00:17:57

a natural ingredients, it's one of those.

Track 1 00:18:00

Natural flavor characters.

Track 1 00:18:01

It's really concentrated.

Track 1 00:18:03

It gives it a real good,

Track 1 00:18:04

uh, a little flavor to it.

Track 1 00:18:06

And that whole idea came from us

Track 1 00:18:10

cleaning the machinery and going, man,

Track 1 00:18:11

I don't want to throw all this out.

Track 1 00:18:12

This stuff tastes delicious.

Track 1 00:18:14

And we had a distributor come

Track 1 00:18:15

in and he grabbed it and went,

Track 1 00:18:16

man, this, this is great.

Track 1 00:18:19

And we're in local mom and pops and people

Track 1 00:18:22

are grabbing our quick grab-and-go teas

Track 1 00:18:24

that has that higher quality of tea and

Track 1 00:18:28

honey, and it's an all natural product.

Track 1 00:18:30

Nothing, you know, there's no crazy

Track 1 00:18:32

stabilizers And they're they're grabbing

Track 1 00:18:35

it and it's like this is this is fantastic

Track 1 00:18:37

and it's it's amazing We keep stumbling

Track 1 00:18:41

upon some weird ideas that we're bouncing

Track 1 00:18:42

off each other and he says let's let's

Track 1 00:18:44

put it in the bottle See what works.

Track 1 00:18:45

I'm like, okay, it works people like it

Track 1 00:18:50

John and Connie: That's so, I

Track 1 00:18:51

mean, is so core to, um, success

Track 1 00:18:56

is testing things, you test, try

Track 1 00:18:58

new stuff, test and see what works.

Track 1 00:19:00

And, and you don't have to, you don't have

Track 1 00:19:02

to put, go all in on something, right.

Track 1 00:19:04

You try something, can,

Track 1 00:19:05

you market it a little bit.

Track 1 00:19:07

I mean that's, and, and that, I

Track 1 00:19:09

Derrick and Bill: And that's all and he's

Track 1 00:19:11

he's got a lot of people that we

Track 1 00:19:12

can test market with at the jail.

Track 1 00:19:14

So We send it, send it there first

Track 1 00:19:18

of all, and then get feedback.

Track 1 00:19:21

And then, uh, we've, we've put a

Track 1 00:19:23

lot of samples out in different

Track 1 00:19:25

places, sell food places, then some

Track 1 00:19:27

of the gyms and stuff like that.

Track 1 00:19:29

We got feedback on some of it.

Track 1 00:19:31

Well, this might be, this

Track 1 00:19:32

is a little bit too sweet.

Track 1 00:19:33

So we back off on the sweetness of it.

Track 1 00:19:36

Uh, the amount of honey that

Track 1 00:19:37

we put into it and that.

Track 1 00:19:39

And then that was our feedback.

Track 1 00:19:41

And it's like, then we got down to

Track 1 00:19:43

where, okay, these are all good.

Track 1 00:19:44


Track 1 00:19:46

Oh yeah.

Track 1 00:19:47

It's, and it was nothing but

Track 1 00:19:48

buying some bottles that,

Track 1 00:19:49

John and Connie: full-time Sheriff's

Track 1 00:19:50


Track 1 00:19:52

Derrick and Bill: Yep.

Track 1 00:19:52

I'm a, I'm assigned right

Track 1 00:19:53

now to a corrections.

Track 1 00:19:55

I'm dual certified law

Track 1 00:19:56

enforcement and corrections.

Track 1 00:19:58

John and Connie: Okay, so that's

Track 1 00:19:58

what Bill by, uh, I wanted to

Track 1 00:20:00

make, I wanted to clarify that.

Track 1 00:20:02

That's what Bill meant by, um,

Track 1 00:20:03

you know, you've got a lot of

Track 1 00:20:04

people that test at the jail.

Track 1 00:20:07

Captive audience.

Track 1 00:20:08

Derrick and Bill: Yeah, yeah, yeah,

Track 1 00:20:08


Track 1 00:20:08

Yeah, not an inmate.

Track 1 00:20:11

Those are other, uh, what we call

Track 1 00:20:13

ourselves jail guards or the other deputy

Track 1 00:20:15

sheriffs that work there at the facility.

Track 1 00:20:17

And, uh, it's kind of

Track 1 00:20:18

like that old commercial.

Track 1 00:20:19

If Mikey, see if Mikey will eat

Track 1 00:20:21

it, Mikey will try anything.

Track 1 00:20:23

Well, I'd take it to work and, you know.

Track 1 00:20:25

The boys basically try everything.

Track 1 00:20:27

They humor me, but now they've got to

Track 1 00:20:28

the point that they know whatever I bring

Track 1 00:20:30

is probably going to be really good.

Track 1 00:20:31

So they, they all run and

Track 1 00:20:33

bug the crap out of me.

Track 1 00:20:34

Like, Oh, let me try it.

Track 1 00:20:35

I got to try it.

Track 1 00:20:35

Oh, what'd you make now?

Track 1 00:20:37

Or what is this?

Track 1 00:20:38

And I tested out on them.

Track 1 00:20:40

I said, give me your honest

Track 1 00:20:41

opinion because I know you will.

Track 1 00:20:43

Unlike, you know, normal people.

Track 1 00:20:44

I said, you're not going

Track 1 00:20:45

to hurt my feelings.

Track 1 00:20:45

The honey badger don't care.

Track 1 00:20:47

Just tell me if it tastes like

Track 1 00:20:48

crap it tastes or what it needs.

Track 1 00:20:50

And, uh, we, we take it out there and

Track 1 00:20:52

we let everybody at, have a go at, at

Track 1 00:20:54

it, especially when we're doing tests.

Track 1 00:20:55

I want, uh, other pallets and other

Track 1 00:20:57

people testing it just to see what,

Track 1 00:20:59

uh, what the, the consensus is on it.

Track 1 00:21:03

John and Connie: Yeah, yeah.

Track 1 00:21:03

You get a, kind of like with your

Track 1 00:21:04

brother, you get a broad, uh, spectrum

Track 1 00:21:07

of palates because they

Track 1 00:21:08

don't come necessarily from a

Track 1 00:21:10

culinary background where you guys

Track 1 00:21:11

have got a well trained palate.

Track 1 00:21:13

Derrick and Bill: Right.

Track 1 00:21:16

John and Connie: Very cool.

Track 1 00:21:18

is there, , is there a challenge

Track 1 00:21:20

that you've overcome together

Track 1 00:21:22

as family you think would

Track 1 00:21:24

other family businesses benefit

Track 1 00:21:26

hearing about?

Track 1 00:21:28

Or a lesson learned?

Track 1 00:21:30

Derrick and Bill: I don't

Track 1 00:21:30


Track 1 00:21:30

Derrick and Bill: I mean, we

Track 1 00:21:31

have a unique, kind of dynamic.

Track 1 00:21:32

Uh, we actually, we moved from, Pinellas,

Track 1 00:21:35

uh, back in 2017, out here to the

Track 1 00:21:38

woods, what we call it, on five acres.

Track 1 00:21:41

We were going to, I was going to wait

Track 1 00:21:42

until I retired to move out, but it

Track 1 00:21:44

actually made a family dynamic that

Track 1 00:21:46

my Mom and Dad are living with me.

Track 1 00:21:49

We're living in one big giant house

Track 1 00:21:50

here on the property and we're kind of

Track 1 00:21:52

setting up a little farm and that, that

Track 1 00:21:56

actually works and that, that dynamic

Track 1 00:21:58

works, uh, you know, with my kids and my

Track 1 00:22:00

wife and my, I have my Mom and Dad here.

Track 1 00:22:04

That are just downstairs.

Track 1 00:22:05

They live in live in

Track 1 00:22:06

the downstairs portion.

Track 1 00:22:07

We're in a huge three story

Track 1 00:22:10

It's almost 5, 000 square foot.

Track 1 00:22:11

But when we seen the house originally

Track 1 00:22:13

I was looking for bee land So it

Track 1 00:22:16

always goes right back to bees again.

Track 1 00:22:18

I was looking with a realtor friend.

Track 1 00:22:19

He says hey, you know I know

Track 1 00:22:21

you're just looking for land,

Track 1 00:22:22

but I got this really cool spot.

Track 1 00:22:25

I want you to go look at I'm like listen

Track 1 00:22:27

I don't retire for a while Uh, I think I'm

Track 1 00:22:30

a little outside of retiring and driving

Track 1 00:22:32

over an hour to be out in the woods.

Track 1 00:22:35

I said, I just need

Track 1 00:22:35

some spots to put bees.

Track 1 00:22:37

Find me something, you

Track 1 00:22:38

know, junky and cheap.

Track 1 00:22:39

You know, where I can

Track 1 00:22:40

drop bees in a good area.

Track 1 00:22:41

He goes, just go look at this house.

Track 1 00:22:43

You've got to, you have to see it.

Track 1 00:22:44

So, I, of course, popped up here

Track 1 00:22:47

and looked at it and went, Oh, Dad?

Track 1 00:22:51


Track 1 00:22:52

I said, uh, get Mom and come up here.

Track 1 00:22:55

And then I called my wife.

Track 1 00:22:56

I said, you need to come

Track 1 00:22:56

up here and look at this.

Track 1 00:22:58

And we, we fell in love with this

Track 1 00:23:00

house and the rest is history.

Track 1 00:23:02

So we've been here since, uh,:

Track 1 00:23:05

and we continue to expand upon what

Track 1 00:23:07

we're doing here at the farm, but

Track 1 00:23:09

it's always challenging with family.

Track 1 00:23:11

We do go back and forth, do a

Track 1 00:23:12

little bit of the OCC, uh, chopper

Track 1 00:23:14

stuff every once in a while.

Track 1 00:23:16

We, we get to, we get in,

Track 1 00:23:18

uh, but that's family.

Track 1 00:23:19

But at the end of the day, even

Track 1 00:23:21

with my brother, um, you know,

Track 1 00:23:22

you mess up or something happens.

Track 1 00:23:25

And you yell at each other.

Track 1 00:23:26

We're, we're family at the end of the day.

Track 1 00:23:28

It's like, I love you, brother.

Track 1 00:23:30

You know, I love you, dad.

Track 1 00:23:31

We'll see you later.

Track 1 00:23:32

And we continue to charge on, but it's

Track 1 00:23:35

so great to be involved where you do

Track 1 00:23:38

have family and you don't have, I have

Track 1 00:23:41

trust issues, obviously, in my line of

Track 1 00:23:43

work and what I do and specifically.

Track 1 00:23:46

What I do is supervising the criminals

Track 1 00:23:50

and, , I don't trust what people

Track 1 00:23:52

saying what comes out of their mouth.

Track 1 00:23:54

And that's, that's from years of

Track 1 00:23:55

just being in that kind of setting.

Track 1 00:23:58

So it's good to have the family

Track 1 00:23:59

component there, or I know that

Track 1 00:24:02

I can trust what they're doing or

Track 1 00:24:03

what they're saying where I couldn't

Track 1 00:24:05

put my trust into to an employee.

Track 1 00:24:08

Uh, I would be too skeptical of

Track 1 00:24:09

that person being around, um,

Track 1 00:24:12

and have trust issues until I

Track 1 00:24:13

really knew that person very well.

Track 1 00:24:16

But having a family thing, it's great.

Track 1 00:24:18

Having my dad, I can call him up

Track 1 00:24:19

and say, Hey, we got online orders.

Track 1 00:24:22

You better get them out.

Track 1 00:24:25

And get them ready.

Track 1 00:24:26

Or I say, hey, I need this labeled.

Track 1 00:24:28

Or he tells me, hey, you need to

Track 1 00:24:29

get out there and make some tea.

Track 1 00:24:31

The distributor was just here.

Track 1 00:24:32

Now you need nine cases

Track 1 00:24:34

of this, this, and this.

Track 1 00:24:35

And I'm like, oh god, okay.

Track 1 00:24:37

So, alright, I'm gonna go

Track 1 00:24:39

out and get started on that.

Track 1 00:24:41

John and Connie: So you mentioned

Track 1 00:24:42

a little bit, you alluded to the

Track 1 00:24:43

different roles in the business.

Track 1 00:24:45

If you guys, uh, is part of your

Track 1 00:24:47

success having really clearly defined

Track 1 00:24:49

who's doing what, who's in charge of

Track 1 00:24:51

what, keeping roles straight separate?

Track 1 00:24:53

Derrick and Bill: Yes, I think so.

Track 1 00:24:55

I get pinned with the technology issues

Track 1 00:25:00

and pretty much the computer end of it.

Track 1 00:25:02

And then we kind of just bounce

Track 1 00:25:03

off of everybody who takes a role.

Track 1 00:25:05

Um, he predominantly does because he

Track 1 00:25:07

doesn't like the way I put the labels on.

Track 1 00:25:11

They're not straight.

Track 1 00:25:12

He does all the labeling.

Track 1 00:25:15

John and Connie: you

Track 1 00:25:15

go with your strength.

Track 1 00:25:16

Derrick and Bill: I, I,

Track 1 00:25:17


Track 1 00:25:17

patience level doesn't go up

Track 1 00:25:19

and they're a little crooked.

Track 1 00:25:20

I go, ah, they're fine.

Track 1 00:25:21

And he's like, no, no, no, no, no, no.

Track 1 00:25:23

So he does all the

Track 1 00:25:25

John and Connie: We've got that

Track 1 00:25:25

Derrick and Bill: we each take the

Track 1 00:25:26

component of the business and it's like,

Track 1 00:25:30

and the computer stuff comes

Track 1 00:25:32

up, like, Hey, I need to do this

Track 1 00:25:33

email and send this stuff or.

Track 1 00:25:35

Set this up and it's like, get in here.

Track 1 00:25:38

I'm like, oh, okay.

Track 1 00:25:39


Track 1 00:25:39

I'm the IT guy.

Track 1 00:25:40

All right.

Track 1 00:25:41

The geek, yeah.

Track 1 00:25:42

Geek squad on call.

Track 1 00:25:44

So I'm, I'm there for that.

Track 1 00:25:46

And, uh, to, to get the technology end

Track 1 00:25:49

of the stuff going and we, we all kind

Track 1 00:25:51

of break a piece off and, and, and it

Track 1 00:25:53

works out great for us, you know, just

Track 1 00:25:56

having that and everybody kind of does

Track 1 00:25:58

that, that little piece of the pie and

Track 1 00:26:01

we, we put it together and make it happen.

Track 1 00:26:03

You know, and then being able to talk

Track 1 00:26:06

to each other, not as like an employee

Track 1 00:26:08

boss relation dynamic is a lot easier

Track 1 00:26:11

too., you know, where you have that.

Track 1 00:26:13

And we all kind of know

Track 1 00:26:14

what needs to get done.

Track 1 00:26:15

And three of us being the owners, we

Track 1 00:26:18

know what, what the end product is.

Track 1 00:26:19

You know, our goal is to get the, get

Track 1 00:26:22

the stuff made and done and pop through.

Track 1 00:26:25

You know, it's, it's very trying at times.

Track 1 00:26:29

And as, as we get going, um, We've

Track 1 00:26:32

had our little hiccups here and

Track 1 00:26:33

there and a lot of it's just you

Track 1 00:26:35

know, how are we getting that?

Track 1 00:26:36

You know each little pathway that

Track 1 00:26:38

gets blocked like the uh Hobbit Honey.

Track 1 00:26:40

It was like, oh my god How are

Track 1 00:26:42

we going to recover from this?

Track 1 00:26:43

We got to change their name.

Track 1 00:26:45

We have to do all that

Track 1 00:26:46

and they actually...

Track 1 00:26:48

I appreciate, I should send those

Track 1 00:26:49

guys a little thank you honey.

Track 1 00:26:51

And the the amount of stuff that

Track 1 00:26:53

they taught us without knowing

Track 1 00:26:55

that they were teaching us.

Track 1 00:26:56

They taught us about patents

Track 1 00:26:58

They taught us about trademarks.

Track 1 00:27:00

They taught us about all those

Track 1 00:27:01

bad things that can happen to you.

Track 1 00:27:03

And it made us better, so we

Track 1 00:27:04

went out and patented Honey.

Track 1 00:27:06

So, all that stuff that you see that we

Track 1 00:27:09

have on our website, those tea emulsions.

Track 1 00:27:11

We actually have a pending patent

Track 1 00:27:13

that basically anything other than

Track 1 00:27:15

raw honey will fall under our patent.

Track 1 00:27:18

You can't patent raw honey.

Track 1 00:27:21

But you can patent anything you add to it.

Track 1 00:27:23

Anything you add to it,

Track 1 00:27:24

you can put a patent on it.

Track 1 00:27:26

So we went crazy and anything

Track 1 00:27:28

and everything that we

Track 1 00:27:29

could think of, we patented.

Track 1 00:27:32

So we have THC, CBD emulsification

Track 1 00:27:35

in honey, uh, with a single serving

Track 1 00:27:37

delivery device, which is part

Track 1 00:27:38

of our invention is that spoon.

Track 1 00:27:41

That we developed for the U S and then all

Track 1 00:27:44

the teas and like the five pepper honey

Track 1 00:27:46

and the garlic honey, all that's patented.

Track 1 00:27:49

And that'll be when that becomes

Track 1 00:27:50

an enforceable part of our patent.

Track 1 00:27:52

It's provisional right now.

Track 1 00:27:53

It usually takes a, I think my lawyer

Track 1 00:27:55

set up to eight years sometimes to

Track 1 00:27:57

get a patent all the way through it.

Track 1 00:27:59

But those valuable lessons that we

Track 1 00:28:01

learned, it was like, I should send

Track 1 00:28:03

these guys a gift basket because that

Track 1 00:28:05

set us in a trajectory instead of going,

Track 1 00:28:08

you know what?

Track 1 00:28:09

I give up, you know, this isn't for me, or

Track 1 00:28:11

I'm gonna not, you know, and throw a fit.

Track 1 00:28:14

We went, we're even badder.

Track 1 00:28:17

And , it rolls right back into the name.

Track 1 00:28:18

It's Honey Badger.

Track 1 00:28:19

We don't care.

Track 1 00:28:19

We don't care.

Track 1 00:28:21

We don't care.

Track 1 00:28:22

John and Connie: Yep.

Track 1 00:28:23

Derrick and Bill: we don't care.

Track 1 00:28:24

John and Connie: I'm thinking

Track 1 00:28:25

there's the honey badger right

Track 1 00:28:26

Derrick and Bill: And when we, even

Track 1 00:28:27

John and Connie: So much better name.

Track 1 00:28:28

Derrick and Bill: when we do, yeah,

Track 1 00:28:31

when we do events and stuff like that,

Track 1 00:28:33

we have, uh, some, once in a while we

Track 1 00:28:35

have the, uh, event coordinator come

Track 1 00:28:38

up to us and say, well, I'm sorry, but

Track 1 00:28:40

I've got two other honey vendors here.

Track 1 00:28:43

And it's like, we don't care.

Track 1 00:28:46

Oh, well, sorry for that.

Track 1 00:28:47

I mean, we've been, we've been in a

Track 1 00:28:49

lot of different trade shows that, uh,

Track 1 00:28:53

we're selling 3:1 of what everybody

Track 1 00:28:56

else is selling in the same building.

Track 1 00:28:58

So it's, we've just, and that was

Track 1 00:29:01

one of our things with, uh, going

Track 1 00:29:03

from raw honey to the flavored honey.

Track 1 00:29:06

Because if you're only selling raw

Track 1 00:29:08

honey, I see you once every two months,

Track 1 00:29:11

maybe to come back and get another jar.

Track 1 00:29:14

But with the flavored honey,

Track 1 00:29:16

that, that little jar for a five

Track 1 00:29:20

pepper will do a set of ribs.

Track 1 00:29:22

It'll do wings or whatever.

Track 1 00:29:25

And the next weekend you're

Track 1 00:29:26

going to go, Hmm, I did ribs last

Track 1 00:29:28

week and I want to do chicken.

Track 1 00:29:29

Let me go buy another one of those.

Track 1 00:29:31

So I see you maybe three times a year.

Track 1 00:29:34

No, I would say think

Track 1 00:29:35

of the five pepper too.

Track 1 00:29:36

Uh, we, we just got, um, invited

Track 1 00:29:38

to Walmart's Open Call this year.

Track 1 00:29:41

And we have a deal with Wal Mart

Track 1 00:29:42

for the five peppers specifically.

Track 1 00:29:44

So that will be launching in our

Track 1 00:29:47

geographic area, 25 stores in October.

Track 1 00:29:50

So we're onboarding with them now, but

Track 1 00:29:52

they're still, they're still talking

Track 1 00:29:54

with us about, they want to do four more.

Track 1 00:29:57

They want to do a group, so a collection.

Track 1 00:29:59

And I said, I like the sound of that.

Track 1 00:30:02

And then I looked at that and went,

Track 1 00:30:03

Yeah, well, for more of our line,

Track 1 00:30:05

like some of our teas, , they're

Track 1 00:30:06

looking at the blue razz, the garlic

Track 1 00:30:08

smoked, uh, the blackberry mango.

Track 1 00:30:10

And we just invented something,

Track 1 00:30:12

yet again, we can't help ourselves.

Track 1 00:30:15

We invented badger dust, which is,

Track 1 00:30:17

uh, an all purpose seasoning dry

Track 1 00:30:19

rub that's got honey powder in it.

Track 1 00:30:22

And, uh, we're just getting the

Track 1 00:30:23

labeling now, but we've actually sold

Track 1 00:30:25

through about 30, uh, we'll show,

Track 1 00:30:28

I don't know if it'll show on the

Track 1 00:30:29

camera that well, 30 pounds of it.

Track 1 00:30:33

John and Connie: Whoa.

Track 1 00:30:36

Derrick and Bill: So we're

Track 1 00:30:37

going to do hot and regular.

Track 1 00:30:38

John and Connie: Mixing flavors and,

Track 1 00:30:39

that both acknowledge it, but also

Track 1 00:30:41

the, experimentation that comes from

Track 1 00:30:43

cooking, I think, you know, that's

Track 1 00:30:46

kind of your secret sauce there.

Track 1 00:30:48

It's, it's, it's amazing.

Track 1 00:30:50

So, I

Track 1 00:30:51

Derrick and Bill: Well, we

Track 1 00:30:51

didn't get these beautiful

Track 1 00:30:52

physiques that we have dieting.

Track 1 00:30:55

John and Connie: So, you mentioned

Track 1 00:30:56

the, uh, the trust issue and, you

Track 1 00:30:58

know, working just with families.

Track 1 00:31:00

So I, now I'm getting curious

Track 1 00:31:02

about, well, the uniqueness of your

Track 1 00:31:04

products, they're going to spread.

Track 1 00:31:06

There's going to be more demand

Track 1 00:31:08

and you're going to need to grow.

Track 1 00:31:09

Have you got a plan for growing and,

Track 1 00:31:13

taking in , you can't keep growing your

Track 1 00:31:15

family, so how do you grow your business?

Track 1 00:31:18

Derrick and Bill: Well, the first

Track 1 00:31:19

thing to start out with is we've got

Track 1 00:31:21

a 40 by 70 building that's going up

Track 1 00:31:24

with a 20 by 40 kitchen in it and

Track 1 00:31:26

the rest is going to be warehouse.

Track 1 00:31:28

That'll be starting here shortly.

Track 1 00:31:30

All right.

Track 1 00:31:31

We're about to, yeah, we're

Track 1 00:31:31

about to break ground on that.

Track 1 00:31:33

So we actually are trying

Track 1 00:31:34

to, , plan ahead, , for that.

Track 1 00:31:36

And, uh, a lot of the stuff with the,

Track 1 00:31:39

to be able to keep up the volume from

Track 1 00:31:41

our, our perspective, , we're going to

Track 1 00:31:43

keep up to a certain extent, and then

Track 1 00:31:45

we're going to look at co packing.

Track 1 00:31:46

And of course, I'm going to be

Track 1 00:31:47

probably the crazy guy that when I do

Track 1 00:31:51

take it to a co packing setting that

Track 1 00:31:52

makes sure that the standard that

Track 1 00:31:54

I'm setting for it is maintained.

Track 1 00:31:57

, but right now we're going from a smaller

Track 1 00:32:00

, 10 by 20 kitchen that we have here

Track 1 00:32:02

on the farm to a full size warehouse.

Track 1 00:32:05

So we've actually all put that in

Track 1 00:32:07

place, , secured with, , Department of

Track 1 00:32:09

Ag to be able to do a, uh, a farm loan.

Track 1 00:32:11

And we, that was part of the success

Track 1 00:32:14

with getting that deal with Walmart.

Track 1 00:32:16

Now we haven't got any revenue,

Track 1 00:32:18

but we're revenueing up right

Track 1 00:32:19

now with the farm to get ready

Track 1 00:32:20

for that and, uh, the increase in

Track 1 00:32:23

sales and the tea.

Track 1 00:32:25


Track 1 00:32:25

we don't have enough

Track 1 00:32:26

storage room for the tea.

Track 1 00:32:27

As we make the tea, I don't

Track 1 00:32:28

have enough room to store it.

Track 1 00:32:30

Because I have to store it refrigerated.

Track 1 00:32:32

And we're starting to come up to that

Track 1 00:32:33

level where we just don't have the room.

Track 1 00:32:35

And it's like, how do we scale?

Track 1 00:32:37

Um, and I do have kids.

Track 1 00:32:39

I have a 21 year old and an 18 year old.

Track 1 00:32:42

And, uh, their prospective

Track 1 00:32:44

boyfriend wants to be a son in law.

Track 1 00:32:47

Uh, I have them guys, they actually

Track 1 00:32:49

pitch in and they help me manufacture.

Track 1 00:32:51

And produce here at the farm so I

Track 1 00:32:53

have a little bit more help to do it.

Track 1 00:32:54

Otherwise, it's on my days off and

Track 1 00:32:56

I work a 12 hour rotating shift.

Track 1 00:32:59

So, uh, this weekend I'm off

Track 1 00:33:01

Friday, Saturday, and Sunday.

Track 1 00:33:03

Then I'm back to work Monday, Tuesday.

Track 1 00:33:05

Off Wednesday, Thursday.

Track 1 00:33:06

And then I work Friday, Saturday, Sunday.

Track 1 00:33:08

It's a flip flopper.

Track 1 00:33:10

But, uh, that being with my job

Track 1 00:33:12

absolutely allows me to have more time

Track 1 00:33:14

with family and time to get into that.

Track 1 00:33:16

And I'm trying to keep

Track 1 00:33:17

ahead where we can do that.

Track 1 00:33:19

And now the, uh, the equipment.

Track 1 00:33:22

That we've actually invented and I have

Track 1 00:33:24

China designing for me allows me to

Track 1 00:33:27

make this stuff and even bigger batches.

Track 1 00:33:29

So, basically, I have the

Track 1 00:33:31

infrastructure built now.

Track 1 00:33:33

I make a phone call.

Track 1 00:33:34

I can say, look, instead of a 40

Track 1 00:33:37

liter, I need an 80 liter machine

Track 1 00:33:40

and I need it heat jacketed.

Track 1 00:33:42

I need it to be able to pump

Track 1 00:33:44

and all the machinery we're

Track 1 00:33:45

using now runs off air pressure.

Track 1 00:33:47

So, it actually emulsifies, stirs

Track 1 00:33:50

it up and then shoots it right

Track 1 00:33:52

into my jars, which is great.

Track 1 00:33:54

And I, and I'm, I'm actually

Track 1 00:33:56

manufacturing, uh, we, we, we

Track 1 00:33:59

always say, what did we say?

Track 1 00:34:00

We're like, we're, we're in the big boy

Track 1 00:34:02

world, but we're not really big boys.

Track 1 00:34:04

And it's the same thing when we

Track 1 00:34:05

stepped into the Walmart arena.

Track 1 00:34:06

It's like, Oh, we really stepped into deep

Track 1 00:34:10

into the pool and not know how to swim.

Track 1 00:34:12

and they're like, where

Track 1 00:34:13

do you guys come from?

Track 1 00:34:14

What are you, what are you doing here?

Track 1 00:34:16

Uh, you're, you're not

Track 1 00:34:18

supposed to be here.

Track 1 00:34:19

And I was like, well, yeah,

Track 1 00:34:20

we know what we're doing.

Track 1 00:34:20

Hey, we're, we're good.

Track 1 00:34:21

We're good.

Track 1 00:34:22

We got this here, try this.

Track 1 00:34:24

Oh my God, that's excellent.

Track 1 00:34:25

Yeah, we can scale that.

Track 1 00:34:27

Well, how are you gonna scale it?

Track 1 00:34:28

I said, no, no, no.

Track 1 00:34:29

Don't worry about that.

Track 1 00:34:30

I'll, I'll scale it.

Track 1 00:34:31

And, uh, you know, some of the prohibitive

Track 1 00:34:34

things in the US and what we find

Track 1 00:34:36

in the food industry and, you know,

Track 1 00:34:38

having a restaurant years ago too.

Track 1 00:34:40

is cost prohibitive.

Track 1 00:34:42

Um, and I see it even in the honey

Track 1 00:34:44

industry with beekeeping and bee

Track 1 00:34:46

supplies is you'll go to, uh, get

Track 1 00:34:49

a specific equipment or specialized

Track 1 00:34:52

equipment and it's astronomical,

Track 1 00:34:55

the pricing on it in the U.

Track 1 00:34:56


Track 1 00:34:57

I can get on the phone and they're

Track 1 00:34:59

a 12 hour difference than us.

Track 1 00:35:00

I can get on the phone tonight at 8, 8

Track 1 00:35:02

o'clock at night, it's 8 in their morning.

Track 1 00:35:05

And I can get on the computer and I

Track 1 00:35:06

can message my girl number one, and she

Track 1 00:35:09

goes, Hey, Derek, you're number one.

Track 1 00:35:11

Me love you long time.

Track 1 00:35:12

And I got another machine coming, not

Track 1 00:35:15

a problem, more than happy to help me.

Track 1 00:35:17

, And the same machine that I

Track 1 00:35:19

can get that would be built in

Track 1 00:35:21

the U S would be 10, 15, 000.

Track 1 00:35:24

And it would be something that

Track 1 00:35:25

would be modified and it would

Track 1 00:35:27

probably come from them originally.

Track 1 00:35:29

And somebody in the U S would stick

Track 1 00:35:31

a sticker on it and say they did it.

Track 1 00:35:33

You know, and that's a huge thing.

Track 1 00:35:35

And we found in our industry, um, like

Track 1 00:35:38

ball glass, they're not made in the U

Track 1 00:35:40

S anymore, and it's very sad that the

Track 1 00:35:43

companies and stuff that were part of

Track 1 00:35:46

the U S and they're not made, um, there

Track 1 00:35:48

is a, there's a headquarters, they don't

Track 1 00:35:51

make the components, they don't make

Track 1 00:35:52

the glass and they don't make the lids.

Track 1 00:35:54

So everything is sourced from China

Track 1 00:35:56

and we had to adapt like, uh, we

Track 1 00:35:59

were using container companies.

Track 1 00:36:01

here in the U.

Track 1 00:36:01


Track 1 00:36:02

And the plastic, the same

Track 1 00:36:03

plastic bottle that I can get

Track 1 00:36:05

here is almost over a dollar.

Track 1 00:36:07

And a lot of people don't realize that

Track 1 00:36:08

when you're buying commodities and

Track 1 00:36:10

buying products that the cost associated

Track 1 00:36:13

for me to put that honey into a jar is

Track 1 00:36:15

over a dollar, you know, just to put

Track 1 00:36:17

everything in there to put my label

Track 1 00:36:18

on there to put the seal on there just

Track 1 00:36:20

to get to that point is costing me.

Track 1 00:36:23

And then they don't understand

Track 1 00:36:24

why would you be sourcing

Track 1 00:36:26

overseas or something like that?

Track 1 00:36:28

Because that same bottle I

Track 1 00:36:29

can go to 30 cents a unit.

Track 1 00:36:31

And I can bring in 4, 000 of

Track 1 00:36:33

those and they're more than

Track 1 00:36:35

happy to do anything I need.

Track 1 00:36:37

Now I have to wait 45 days because of

Track 1 00:36:39

the shipping, you know, coming overseas,

Track 1 00:36:41

but I can land that same product.

Track 1 00:36:44

And then I, you know, it's upsetting

Track 1 00:36:45

in the U S because you go to a company

Track 1 00:36:48

that's called all American containers

Track 1 00:36:50

or something like that, or U.S.

Track 1 00:36:53


Track 1 00:36:53

But at the end result, I'm talking

Track 1 00:36:55

to the person that's making that this

Track 1 00:36:58

shipping it over here in cargo containers.

Track 1 00:37:01

To them they're they're they're putting

Track 1 00:37:03

you know, putting the price up, you

Track 1 00:37:04

know capitalism at its finest They're

Track 1 00:37:07

they're popping the price up to make

Track 1 00:37:08

money off of that and it's like it's

Track 1 00:37:10

I said, it's not manufactured here.

Track 1 00:37:12

They go,

Track 1 00:37:12

oh, no, no.

Track 1 00:37:12

No It's over there.

Track 1 00:37:14

I'm like, so why don't I

Track 1 00:37:15

just go to who's making it?

Track 1 00:37:16

And then you know, that's a challenge

Track 1 00:37:18

with uh with the business and we've

Track 1 00:37:19

we've found that in that space you know

Track 1 00:37:22

with the bees is to overcome a lot of

Track 1 00:37:23

that cost and Then I can give you a

Track 1 00:37:26

better product at the end without You

Track 1 00:37:28

Really pushing our, our cost up there.

Track 1 00:37:31

And that hurts.

Track 1 00:37:32

Yeah, because we haven't changed

Track 1 00:37:33

our prices since we got involved

Track 1 00:37:35

in the commercial end of it,

Track 1 00:37:37

which is 1920 or 2020, excuse me.

Track 1 00:37:42


Track 1 00:37:43


Track 1 00:37:44


Track 1 00:37:45

When we first started out,

Track 1 00:37:47

John and Connie: going to say,

Track 1 00:37:47

you're looking pretty good.

Track 1 00:37:50

Derrick and Bill: just before the covid.

Track 1 00:37:51

I mean, we actually,

Track 1 00:37:52

and we were one of the.

Track 1 00:37:54

Few places that actually

Track 1 00:37:56

done well during the COVID.

Track 1 00:37:59

COVID actually accelerated us.

Track 1 00:38:00


Track 1 00:38:01

So that

Track 1 00:38:01

actually gave us, uh, you

Track 1 00:38:02

know, people, we, people really

Track 1 00:38:04

John and Connie: yeah, the health

Track 1 00:38:05

Derrick and Bill: about farm to table.

Track 1 00:38:06

They started thinking,

Track 1 00:38:09

John and Connie: Okay.

Track 1 00:38:09

Derrick and Bill: yeah.

Track 1 00:38:10

And all the benefits that you get,

Track 1 00:38:12

the health benefits you get from

Track 1 00:38:13

using natural products, you know, and

Track 1 00:38:16

we've continued that, you know, we,

Track 1 00:38:17

we still have our hiccups here and

Track 1 00:38:18

there and it's always growing pains.

Track 1 00:38:20

And, uh, we're, we're always worried

Track 1 00:38:23

about when do we take that next

Track 1 00:38:24

step or should we take that step?

Track 1 00:38:27

You know, as we bounce in, you know,

Track 1 00:38:29

you have the multimillion dollar

Track 1 00:38:30

companies that can throw money out,

Track 1 00:38:32

you know, like they're in a strip club.

Track 1 00:38:34

We don't have that luxury.

Track 1 00:38:36

You know, we really have to worry about,

Track 1 00:38:37

you know, where our next and plan and

Track 1 00:38:40

for, and focus on what we're doing.

Track 1 00:38:42

And so far we we've,

Track 1 00:38:43

we've made great choices.

Track 1 00:38:44

You know, we've made a few

Track 1 00:38:45

bad ones here and there.

Track 1 00:38:46

We've, we've had our fingers

Track 1 00:38:48

crossed a lot of times.

Track 1 00:38:50

John and Connie: Sure.

Track 1 00:38:51

Derrick and Bill: we got payments

Track 1 00:38:52

coming up and is this going to work out?

Track 1 00:38:54

We just spent what we shouldn't

Track 1 00:38:55

have spent and, and it's

Track 1 00:38:58

like, we've been lucky so far.

Track 1 00:39:00

It, it worked out.

Track 1 00:39:01

And we, we, we've been real

Track 1 00:39:03

busy here lately just trying

Track 1 00:39:04

to keep up with the product.

Track 1 00:39:05

And then, , this is swarm

Track 1 00:39:07

season for us beekeepers.

Track 1 00:39:09

So, our phone is, , literally ringing off

Track 1 00:39:11

the hook with, I got bee swarm in my tree.

Track 1 00:39:14

I got them in my garbage can.

Track 1 00:39:15

I got them in my water box.

Track 1 00:39:16

I got them all over.

Track 1 00:39:18

And, uh, it's like, oh,

Track 1 00:39:20


Track 1 00:39:21

let me see if I can get out there.

Track 1 00:39:22

And we're, we're going out and still

Track 1 00:39:24

continuing that, that mission of rescuing

Track 1 00:39:26

the hives and, and pulling them in.

Track 1 00:39:28

And then we get some commercial

Track 1 00:39:30

contracts where it's in a playhouse.

Track 1 00:39:32

And we had a massive one that

Track 1 00:39:33

we just did here recently.

Track 1 00:39:35

There was three hives and one

Track 1 00:39:37

little playhouse shed that was

Track 1 00:39:38

out, uh, the realtor was selling

Track 1 00:39:40

the house and they needed it

Track 1 00:39:42

removed and it was, it was crazy.

Track 1 00:39:44

That took us, what, about four

Track 1 00:39:45

or five hours to get it up?

Track 1 00:39:47

That was a lot of bees.

Track 1 00:39:48

Probably about, uh, 500,

Track 1 00:39:50

about that on

Track 1 00:39:51

between what we had seen.

Track 1 00:39:54


Track 1 00:39:54

Yeah, we've been, that would have been

Track 1 00:39:56

the one with the big round piece of comb.

Track 1 00:39:58

Yeah, the comb was like, it

Track 1 00:40:00

was like almost three foot.

Track 1 00:40:01

It was huge.

Track 1 00:40:03

And that was just one piece.

Track 1 00:40:04

There was five of them on each

Track 1 00:40:05

side that they had built out.

Track 1 00:40:07

It was absolutely massive.

Track 1 00:40:08

One of the biggest ones we've seen.

Track 1 00:40:09

Seen in a while, especially

Track 1 00:40:11

three codependent hives like

Track 1 00:40:13

that because it's not one There's

Track 1 00:40:15

each individual had a queen.

Track 1 00:40:17

John and Connie: Okay, so I wanted

Track 1 00:40:19

to, this has been fascinating.

Track 1 00:40:21

We need to unfortunately wrap up.

Track 1 00:40:25

How can people find you, I'm guessing that

Track 1 00:40:29

you ship nationwide, is that accurate?

Track 1 00:40:33

Derrick and Bill: Yes, we're on we

Track 1 00:40:35

have our own website honey badgers bee

Track 1 00:40:37

farm dot com which is just our name

Track 1 00:40:39

super simple We're actually on Amazon,

Track 1 00:40:42

eBay, Etsy, Walmart dot com Mammoth

Track 1 00:40:46

Nation Uh, a few others that are, that

Track 1 00:40:49

are on there in between, and uh, not

Track 1 00:40:51

only does that give you an online link

Track 1 00:40:54

in there, or you can come directly to

Track 1 00:40:55

our farm link at honeybadgersbeefarm.

Track 1 00:40:57


Track 1 00:40:58

And uh, we ship nationwide, and

Track 1 00:41:00

we actually ship out of the U.

Track 1 00:41:01


Track 1 00:41:02

I do have customers overseas

Track 1 00:41:04

that also buy from us, not

Track 1 00:41:06

pricey, but it does, we do ship.

Track 1 00:41:09

And, uh, that's available on our website.

Track 1 00:41:11

And then if you're in our local

Track 1 00:41:12

area, we pretty much, uh, have, um,

Track 1 00:41:16

probably a hundred mile range around

Track 1 00:41:17

us where we're in stores right now.

Track 1 00:41:20

And then we're, we're hoping to expand.

Track 1 00:41:21

We're always looking for more

Track 1 00:41:22

partners and more people that believe

Track 1 00:41:24

in the mission and what we do.

Track 1 00:41:26

, Not only, you know, rescuing

Track 1 00:41:27

bees and making cool honey.

Track 1 00:41:30

And then we like to bring the kids

Track 1 00:41:31

out to the farm too, homeschoolers.

Track 1 00:41:33

And, uh, allow them to go

Track 1 00:41:34

barehanded and touch the bees.

Track 1 00:41:36

We want to have that, that connection

Track 1 00:41:37

where, where your food comes from.

Track 1 00:41:39

And we're actually talking

Track 1 00:41:40

to local farmers here in the

Track 1 00:41:41

area too as we go around.

Track 1 00:41:43

I get to talk to the local guys that

Track 1 00:41:45

are making blueberries, blackberries,

Track 1 00:41:46

strawberries, you know, and, and

Track 1 00:41:48

are making the peppers and stuff.

Track 1 00:41:49

They're growing them.

Track 1 00:41:50

Those are the guys.

Track 1 00:41:51

You know, we don't charge, uh, our

Track 1 00:41:53

farmers for the pollination service.

Track 1 00:41:55

We usually do a bartering system.

Track 1 00:41:57

We say, hook us up with some peppers.

Track 1 00:41:59

I need some garlic.

Track 1 00:42:00

I need some, uh, blueberries.

Track 1 00:42:02

You know, and we make sure

Track 1 00:42:03

we take care of each other.

Track 1 00:42:05

You know, the, the industry now

Track 1 00:42:06

is hard enough in agriculture.

Track 1 00:42:08

So, we try to help everybody

Track 1 00:42:10

out as we go around.

Track 1 00:42:11

It helps our bees out, too,

Track 1 00:42:12

because they're out there getting,

Track 1 00:42:13


Track 1 00:42:14

delicious nectar and

Track 1 00:42:15

pollen right off the farm.

Track 1 00:42:17

John and Connie: Excellent.

Track 1 00:42:17


Track 1 00:42:18


Track 1 00:42:19

So you're in Brooksville, Florida.

Track 1 00:42:21

So if people are in the Tampa, greater

Track 1 00:42:23

Tampa Bay area or central Florida

Track 1 00:42:25

area, they find you Brooksville.

Track 1 00:42:28

And like said, um, people homeschooling,

Track 1 00:42:32

uh, or, or you've got tours,

Track 1 00:42:34

you've got tours of the apiary.

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You've got, you do some basic

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beekeeping classes, I think one on one.

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beekeeping one on one.

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Derrick and Bill: Yep,

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you want to learn how to bee

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keep you can come out we'll

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John and Connie: website is,

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Derrick and Bill: Plethora

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It's a plethora of things.

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That was the geek.

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That's the geek squad.

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That's that's the geek squad I built

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that built the website So to make it to

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make it enter, uh, you know where you

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can interact with it And we actually

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have a store here on the farm too.

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So During the week you can come out and

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actually we have a little shop and you can

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come in and see everything that we make

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And then where it's made and if you want

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to see where your honey's actually made

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You We have hives here on the property.

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Our, uh, breeders are here.

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You can actually see bees when

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you come to buy your honey.

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John and Connie: think

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we need a road trip.

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think we do.

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Connie's allergic to bees, so

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we've got a little bit of, uh,

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Derrick and Bill: We put you in a suit.

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John and Connie: gets stung, she needs

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Derrick and Bill: EpiPen.

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You're covered up.

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You got a hat.

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You got a jacket and everything.

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We put you in a full suit.

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John and Connie: I'm also thinking you

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guys have got a market for corporate

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gifs because of the of your stuff.

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You know, people that are, that are, um,

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you know, in a, in an environment where

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they've got, you know, like, I don't know,

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financial advisors, you know, people that

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are dealing with, you know, high, high

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ticket clients and they're spending a

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lot of money with them or, or they're,

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you know, managing a lot of money.

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They send, yeah, realtors, they

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send gifts, you know, uh, and Connie

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looked at your site yesterday and

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I hadn't shown it to her before

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and she was going crazy last night.

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Oh my God, we're ordering this.

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Oh my God.

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So I think, uh, you know,

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Derrick and Bill: Well, what we,

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John and Connie: are probably

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already on top of that.

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Derrick and Bill: Yeah, what we

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had actually hoped about was the

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fact that the, uh, the Airbnb,

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we could attach to them guys

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for the, uh, our spoons, simply because

Track 1 00:44:27

that is a cup of coffee, it is a cup of

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tea, and all it is, is a little, it sits

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on the countertop or hangs on a hook.

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And it's in the room.

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We're trying to make that portable,

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John and Connie: is so

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Derrick and Bill: know,

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there's everything in business.

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It's hard to get your,

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your foot in the door.

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Unless you know somebody.

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Our, our, our foot hurts because,

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you know, and so, so do your fingers

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when you're trying to grab the door

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to keep them from slamming it on you,

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you know, but the, you know, it's

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keeps trugging along and, and we keep

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having doors open for us finally.

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Uh, you know, it's, it's difficult

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being that small family business,

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you know, go to a retailer and said,

Track 1 00:45:05

Hey, I got a real awesome product.

Track 1 00:45:06


Track 1 00:45:07

Yeah, get out of here.

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I want to hear about that.

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And then you'll have another one that

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finds us at a trade show that got a chance

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to try it and went, That is awesome.

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I would like that in my store.

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No brainer.

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Super easy.

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And we, we get in.

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But, you know, that's the best thing you

Track 1 00:45:21

can tell for being a family business.

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And being a business is you're, you're

Track 1 00:45:24

going to get the door slammed on you.

Track 1 00:45:26

You're going to catch your fingers in it.

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You're going to catch your foot in it.

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Um, you may, you may get your

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feelings hurt, but that's

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why Hardy Badgers don't care.

Track 1 00:45:33

But there's always going to be out

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of those a hundred doors that shut.

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There's going to be that one

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that pops open and it may

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not be the one that we were

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John and Connie: and all you need is one.

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Derrick and Bill: Walmart to say yes,

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we went through four meetings and

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the last meeting, the guy went and

Track 1 00:45:48

he's, he's digging around in the jar.

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He goes, I want this, we're

Track 1 00:45:52

not going any further.

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I'm like, Oh God, did we

Track 1 00:45:55

just lose all the deals?

Track 1 00:45:56

And I went, no, no, no.

Track 1 00:45:57

I want this in the store.

Track 1 00:45:58

And he said, can you handle 25 stores?

Track 1 00:45:59

I'm like, yeah, yeah, yeah.

Track 1 00:46:02

And we're trying not to dance.

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We were, we were on a zoom.

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Talking and it was like, we're

Track 1 00:46:07

trying not to dance and I'm, I'm

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hitting him and going, we're just,

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we're talking about the deal.

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And, uh, you know, afterwards we're

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dancing around in the kitchen.

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I don't know if those people know that.

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I mean, that, that feeling, then

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when you're doing business with a

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small business and you have that

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success, it's like, we're dancing,

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we're like, Whoa, we're valid.

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We're real beekeepers.

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We're real honeymakers.

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You know, it pretty much justifies

Track 1 00:46:31

everything you're trying to do.

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John and Connie: Exactly.

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Derrick and Bill: stuff.

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John and Connie: Yes, and it is

Track 1 00:46:38

so important to celebrate that.

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Well, and that's a perfect wrap for

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celebrating small family businesses.

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We are so happy that we contacted

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you and that we got to do this.

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We look forward to celebrating you

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and helping promote your business.

Track 1 00:46:52

And, um, look forward

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to future conversations.

Track 1 00:46:54

I, I see you.

Track 1 00:46:57

There's so much we didn't talk about.

Track 1 00:46:58


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But thank you so much again

Track 1 00:47:02

Derrick and Bill: That's why I

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said people usually throw things

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at me and tell me to stop.

Track 1 00:47:05

Then we haven't gotten to the

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bee, the bee aspect of it.

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But, uh, yeah, we

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appreciate you having us on.

Track 1 00:47:11

We, we love that.

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And yeah, really cool.

Track 1 00:47:15

We, we love doing it and we go out and

Track 1 00:47:16

we try to talk to people and mentor

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and help people as much, you know,

Track 1 00:47:20

as much as you can, you got to give

Track 1 00:47:22

back what you put out, you know, if

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you're having success, talk to people.

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John and Connie: Wonderful.

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Derrick and Bill: peoples.

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John and Connie: Well, I hope that all

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of our present and future listeners

Track 1 00:47:34

will at least visit your website.

Track 1 00:47:37


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Fonts of information about

Track 1 00:47:39

bees and beekeeping and honey.

Track 1 00:47:42

Oh my never thought nothing flavors

Track 1 00:47:47

So if you like food and flavors,

Track 1 00:47:49

gotta check it That's right.

Track 1 00:47:50

That's honeybadgerbeefarm.

Track 1 00:47:52


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Derrick and Bill: Yep.

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real short and simple,

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like a honey badger.

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John and Connie: There you go.

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Well, thank

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Derrick and Bill: might see us out

Track 1 00:48:02

there da something, something weird

Track 1 00:48:05

John and Connie: Fabulous.

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You're to dance on TikTok

Track 1 00:48:08

chicksTikTok not afraid.

Track 1 00:48:12

Thank you again for being with us and

Track 1 00:48:14

sharing your life with us and uh, we

Track 1 00:48:17

look forward to Having more conversations

Track 1 00:48:21

Derrick and Bill: Definitely.

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We do too.

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John and Connie: Good

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