In this episode, we interview the founders of Enhanced Body Clinic in Dunedin, FL; Majlinda and Paul Holmes. They share their journey of launching a healthcare facility three years ago.

Both have extensive medical backgrounds, Maj as an independent nurse practitioner and Paul as a firefighter paramedic. They discuss the gap in medical services they identified and how they strived to provide a more comprehensive, individual-focused approach to healthcare.

Maj (pronounced like “My”) discusses her blend of integrative and conventional medical practices, advocating for minimal use of medication, and the provision of personalized patient care.

In addition to sharing their experiences of working together as a husband and wife duo, they also highlight the importance of communication in maintaining a balance between personal life and business. Maj learned valuable lessons from her experience in a family owned restaurant.

Paul and Maj also discuss the challenges they faced as a self-pay clinic and managing their time while operating in the initial stages of their business venture during the Covid-19 pandemic.

We also discuss the importance of Google reviews, face-to-face networking, and the misconceptions regarding the influence of social media marketing.

Contact Maj (pronounced like “My”) and Paul at 727-330-7769 or through their website https://enhancedbodyic.com

Their physical clinic address is:

2196 Main Street, Suite H

Dunedin, FL 34698

00:00 Introduction and Welcome

00:15 The Origin Story of Enhanced Body

01:38 The Philosophy of Personalized Care

02:07 The Blend of Conventional and Functional Medicine

04:17 The Self-Pay Clinic Model

06:01 The Roles and Responsibilities in the Business

07:38 The Joys and Challenges of Working Together

10:58 The Importance of Family Support in Business

22:01 The Role of Video and Social Media in Marketing

27:00 The Vision for a Healthier World

27:40 Conclusion and Contact Information

Transcript
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Hi.

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Today we are celebrating Paul and my homes

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of Enhanced Body in Dunedin, Florida.

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So, hi

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Paul.

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Hi Maj.

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Hello.

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Hi.

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Thank you for having us.

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Thank you for having us.

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You're so welcome.

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So what is the origin

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story of your business?

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How did you guys start, Enhanced

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Body and, and what is it?

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You wanna take this one?

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Sure.

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So, so we started off

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about three years ago.

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Uh, uh, we took basically different

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routes in our education and what

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we did, um, uh, my worked, uh,

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as a nurse in, uh, the hospitals.

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Uh, I was a firefighter paramedic, uh,

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for a couple different cities and we

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had all these experiences with these

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different medical practices and medical

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institutions and EMS and we basically saw

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holes and gaps where we thought people

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needed services and more in depth and just

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more caring aspect of their healthcare.

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And we, we knew we could do that.

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Um, and so we, uh, form an enhanced body.

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Uh, it's been an ever-growing situation

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for the last past three years.

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We're always adding and looking for

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new, different types of modality to

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practice medicine, and we are just

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a more comprehensive, all in one

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healthcare that is designed more for

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individual care outside of insurance

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and standard practices of medicine.

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That pretty much sums it

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I see.

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Okay.

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Just looking to really give

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people that personalized care.

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I think that's really what we focus

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on predominantly here, is that

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nothing is cookie-cutter here.

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You don't come in and, you know,

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you get the same care as the person

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before you every, we take our time

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and really listen to our patients.

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Okay, so did I hear you say functional

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medicine or are you, is functional

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medicine a core of what you do?

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I.

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So the way that I practice

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is actually kind of a blend.

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Integrative is more, what I like to call

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it is I have a conventional background, so

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I believe in conventional medicine , but

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I also feel that it should not be the

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first and the only thing that, the only

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way practice, so I kind of combine both.

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My goal is to treat people with

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the least amount of medication as

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possible and keep them off medication.

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So in that case, I would, I integrate

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the functional medicine part of that

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and trying to get to root cause.

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But if a patient does need medication,

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I'm not against it, because there

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is a time and place for everything.

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So it's kind of more of integrative,

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uh, versus one versus the other.

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Okay.

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Okay.

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I'm glad you clarified that.

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I wasn't, uh, I wasn't as clear

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on the functional, I didn't,

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think it was kind of either or.

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Mm-Hmm.

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Yeah.

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Yeah.

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A lot of practitioners

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now are one or the other.

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I.

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And we're just seeing a more of a

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need for integrative, where the most

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patients don't swing one way or another.

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They're more in the middle.

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They want medicine if they need

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it, but they also want to not have

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it if they don't need it, and want

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options onto how to avoid being

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medicated if it's a possibility.

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So, um, that's kind of where integrative

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medicine comes in, into play.

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I see.

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Okay, cool.

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Yeah, that uh, that resonates with us.

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Yeah.

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yeah, medication, you know, the idea of

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getting on medication and you're gonna

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be taking it for the rest of your life.

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That's kind of kind of the way things

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are, and a lot of practices, but, uh,

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Yeah, that's the, that's

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the last thing we want

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as needed when needed.

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have to come in and say, Hey,

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you're gonna have to take this

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pill for the rest of your life.

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And just because a provider says that.

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That's not necessarily true.

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There's other factors why you didn't

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have to take that medication from

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the very first day you were born.

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So let's figure out and get you

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back to a younger, healthier you.

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And that's always our goal.

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Awesome.

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Awesome.

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Thank you.

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Thank you for your service.

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We need more of you.

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I think you mentioned you're, you

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don't take insurance or you don't,

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you work with patients that can

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Yeah.

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So how it, yeah, so how it works is

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we're a self-pay self-pay clinic.

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What does that mean?

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And I think a lot of people

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get confused on that.

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Basically we don't take any insurance,

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meaning my visits here are a set price.

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But I do tell patients if you have

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insurance, if I need to order you a

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diagnostic test or a lab, lab work,

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or if I do need to order a medication.

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Patients can use their insurance for that.

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, so it just, my visits, my time, I

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don't put claims out to the

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insurance companies for that.

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Um, what that does is that

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it allows me to practice.

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Without having the restraints of what

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the insurance company says I can and

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cannot do, it also allows me to spend

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the time that I need with my patients.

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Most of my initial visits with

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my patients are a minimum of an

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hour long, so I get to really deep

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dive into the, what's going on.

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The backstory, I'm not at a, at 15 minute

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time restraint, which most providers are.

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Um, so that's, you know, that was

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my big reason for wanting to do

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a self-pay clinic, uh, because I

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felt like the biggest complaint

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I was hearing from patients was I

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didn't felt like I was being heard.

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I was in and out in, you know, 10 minutes.

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Like I waited five minutes to be seen.

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I was seen for less than 10 minutes,

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and then, they were out the door.

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I don't want my patients

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to ever feel that way.

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The only way to do that is to do it

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as a self-pay provider because I

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can charge that rate and give

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them the time that they need.

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Excellent.

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Excellent.

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And are you, are, you're an

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MD Paul, are you also an MD?

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I'm not an MD, I'm a nurse practitioner.

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I'm an independent nurse

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practitioner here in Florida.

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And Paul's a a firefighter

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paramedic licensed.

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Okay.

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Okay, cool.

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Very cool.

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Do you guys know what an

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independent nurse practitioner is?

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She probably does, I'm not sure I do.

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I'd be happy for you to it.

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I, I, yeah.

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I feel like people kind of don't, under,

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like nurse practitioners have been around

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for a long time, but the independence is

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newer to Florida, so what that means is

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that I don't have an MD or do above me.

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I don't need a medical director because

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I, I have an independent license.

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There are some differences between

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MD DO's and NP's, but basically it's

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just the background of the schooling

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and how, and, and what we're doing.

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And I have a few restrictions that MD

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and DO's don't, but overall I can,

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assess, diagnose, and treat just the

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same as a, um, as a physician would.

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So, but yes, I am not so,

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I don't call myself Dr.

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Holmes because I don't have a doctorate.

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I have, I'm a nurse, I'm a

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family nurse practitioner.

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I have a master's degree.

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So, um, but I am independent.

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Okay.

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Okay, got it.

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Very good.

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Yeah, I did not know about

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the independent either.

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So our podcast is titled "Celebrating

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Small Family Businesses",

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so, we want to be sure we,

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cover the family aspect of it.

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So you guys are husband

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and wife, I believe.

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What do you...

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We are husband and wife.

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about working together?

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What do you love most

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about working together?

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You start, babe?

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Well, we are at times the

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best combination of both.

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I mean, I'm definitely

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more of a risk taker.

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She's definitely by-the-book, follow

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the rules, no risks, no nothing.

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And we basically, she holds me back

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and I push her whenever she needs it.

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And I think that that combination

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of our personalities really has

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helped us be as successful as we are.

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Um, whenever we started this, I mean, she

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was, had her super stable job working, you

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know, 50 hours a week at a, at a clinic

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and I was at the fire station full time.

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But I really believe that

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we could do this and I.

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I said, Hey, I believe in you.

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I believe in what we can do and you

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can handle the, the practice side,

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and I can handle the business side.

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And, and she, it took a lot of

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convincing, but I finally got

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her to, to say, Hey, let's do it.

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And um, I.

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The same way, it's the same

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way with everything we do

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inside the office and at home.

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We're very much the same way, saying,

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Hey, I'm always like, Hey, let's do this.

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And we always have, let's

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knock down this wall.

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And we always have something to talk

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about because after 17 years of being

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together, the business, it's, you know,

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besides our children, obviously, this

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is our other baby, so we are, it's, it.

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It is definitely difficult

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to work with a partner.

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Um, but it is so gratifying to work

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together towards the same goal.

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And we've had our struggles for sure,

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but I wouldn't change it for the world.

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It's, uh, I get to go to work

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and my husband gets to be

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here and we get to spend time

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together and, we are the guide.

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We guide our future.

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Like it's all in our hands.

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So the harder we work together, the more

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we, are a unit, the more we succeed.

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And we're a family even beyond that

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with the business, my, the, our

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office manager actually is our niece.

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Um, so we're very family

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oriented, family oriented.

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I mean, we've all three have,

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we started this thing together

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and we've all grown together.

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I mean.

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Tremendously.

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Yeah.

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I mean, she's grown exponentially

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since she started in that role..

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Grown like personal growth as well as

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growth and skills or what, how would you,

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Oh

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what's an example?

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So she is, she was a very shy,

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introverted person and she, she has the

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capabilities of, to do anything, it just.

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Getting, she's very much like Maj.

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She's like, I don't know.

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And I'm like, you can do this.

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You can do this.

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And especially when it comes to

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the patient care side, she was very

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like, oh, I just wanna sit behind

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the computer and, and do everything.

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And I'm like, no, that's

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not how it's gonna work.

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This is a brand new business and

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we're gonna all wear a lot of hats.

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And I'm like, you're

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gonna have to do stuff.

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And I, and, and you know what?

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She really took it by the horns and

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she's just jumped right in there and

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says, okay, I'm gonna be uncomfortable.

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I'm gonna do it.

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And we're gonna make this work.

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And I mean, between these two girls, I

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just, they had so much faith in me that we

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could do this and the trust and them just

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showing up and following the game plan.

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It was just, it meant the world.

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Yeah.

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The support, the support that a

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family brings you in a business is,

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I think the really thing that really

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drives the success or the failure.

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Yes.

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Yes, I agree.

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Thank you for bringing that out.

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Oh, absolutely.

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We've worked in, in the family business

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or around the family business our entire

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career, uh, together, and we worked for

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other family businesses and we've also,

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yeah, worked in a couple other family

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businesses, uh, for shorter times.

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And, uh, and so we've got some, we've

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seen some of the, we, we've seen both

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sides, we've seen the challenges and

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we've also that what you're talking

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about, the strengths, you know, that when.

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And, and gosh, what you guys are talking

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about, , Paul is Connie, and, and

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I'm Maj as far as, you know, Connie's

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the one that, she the risk taker

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and, and sees a bigger picture and,

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and pushes me outta my comfort zone.

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And I'm the one that's, you know,

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sometimes dragged kicking and screaming.

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Yep.

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Yep.

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totally understand that.

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Yeah, and I'm, I'm glad you mentioned,

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both the support of family because Yeah,

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you've, a lot of family businesses have

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got, all their chips on the table, right?

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They're, they got it all invested.

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so there's both, there's extra investment

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there, which means there's extra

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commitment, but there's also extra perce,

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extra risk and perception of that risk.

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And so stress and stress that,

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whatever stress that comes with that.

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So, we, we know, we do

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But also extra drive!

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Are there any.

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Yeah.

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Yes.

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Mm-Hmm.

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Yes.

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We're gonna make this work.

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Mm-Hmm.

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Mm-Hmm.

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Yeah.

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Yeah.

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What is a challenge that you, uh, what,

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what is, you mentioned challenges.

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What's an over a challenge that

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you've overcome together in

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your journey that other family

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members might benefit from hearing

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other?

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When I say other, other families

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might be listening to the podcast.

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So, so for us, it was time and especially

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my time, um, at, at the time of us

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opening this, I was still working

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full-time for the fire department.

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So that's 24 hours on and 48 hours off.

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So coming up to us opening,

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I took two months, two months

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off from the fire department.

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Uh, not really.

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I took a one month off completely

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where I was off and we remodeled, did

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a lot of painting and did a lot of.

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Building myself and

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getting everything ready.

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And then once we opened, I still

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would work every single day, but

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at nighttime on the days that I had

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to go into work, I'd go in at eight

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o'clock at night, get off and then go.

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Come right back.

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'cause we didn't have any

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employees and I worked as much

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as I could to save on labor cost.

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And that was a huge

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stressor on both of us.

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I mean, I, I think there was one

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day, one stretch of time where I

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literally worked 21 days straight

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and didn't have a day off.

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Me being gone at nighttime away

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from her and she was still

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working at her other clinic.

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It was, it was a big hurdle that I think

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the biggest hurdle, and the children, I

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mean, 'cause we have two kids, two boys.

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So, if it was just us without

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that responsibility, but we

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have, them relying on us.

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And so whenever he was gone like

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it was me, but then I was at the

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other clinic and he was home.

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So he's juggling here while

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juggling the children.

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And, their needs don't stop.

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And they understand to a certain extent,

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but, they can't fully understand, why

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we're always gone or why, we're so

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stressed out or tired because, , like you

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said, he'd be up, at the fire department.

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He'd work at nighttime and come home on.

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And some nights were no sleep.

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That was definitely a very

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challenging part of our life.

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And then you're also just

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stressed about succeeding and

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did we make the right choice?

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Did we invest all, all this time, money,

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and effort into something that might fail?

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Small businesses are, you know,

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they're harder and harder to

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be successful in these days.

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Big corporations tend to take over.

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So it was definite.

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And when we opened up, it was right

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during, the beginning of Covid.

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So we had that other thing kind of like

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looming as to how is this gonna affect us?

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Is this gonna make us thrive?

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Is this gonna make it much more

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difficult for us to succeed?

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So we're just really thankful and

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blessed that, we're still sitting

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here three years later, thriving.

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I think the biggest reason why we got

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got over that hurdle is we learned, I

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mean, even though we've been together

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for 17 years, our communication with

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each other has gotten so much better.

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I think that was just the number one thing

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saying, Hey, today I don't feel good.

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And just letting the other person

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know I feel this way today.

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I need a little break today.

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And just, and the other person, even

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though they're super stressed out too,

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they just didn't get to tell you that

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they needed a break before you said it.

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But them understanding and

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them saying, Hey, I got you.

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Let me take some of this off you.

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That was the number one thing that

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not only saved our business, but

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saved our marriage at that time.

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And we still practice.

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We didn't lose that.

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We're still practicing our

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communication every day.

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Mm-Hmm.

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And still working on it

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and trying to get better.

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So we've become better.

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Partners to each other, parents

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to our kids and business owners.

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Oh, that's great to hear.

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That's great to hear.

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I think that's in, in a lot of families

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when they work in business together,

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the family dynamics tend to sometimes

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overshadow the needs of the work and

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the family dynamics are more habitual and

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they're more, they tend to be more taking

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the other, taking other family members

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for granted and, and not communicating

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in that, , more open and respectful way.

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And so kudos to you for, yeah.

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For, bringing that level, leveling

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up your communication to include that.

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That's awesome.

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Is there anything about being in

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a family business working together

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that you know now that you wish

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you'd known when you started?

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I got a lot of insight from from Mai

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because her, her uncles and her dad

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owned restaurants together and she said

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family business is gonna be super hard.

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Everything.

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She...

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right from the beginning.

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She was very much into it.

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But I'm very hardheaded and I

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said, I know, but we can do this.

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We can do this.

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And just seeing the mistakes and

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the relationships, hearing the

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stories from her father, and how

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their businesses and what happened

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to them and what made them succeed.

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And everything was a great mentoring

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situation where we learned a lot

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prior to going into this to try

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to not have those same pitfalls.

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And with that, we still have a better

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culture here in our office because

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we say, Hey, even though you guys

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are our employees, we're your family.

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We want to help you in

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your personal lives.

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If you want us to.

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If you say you have personal things

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going on, we're gonna understand because

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we are a family here and that means

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we wanna treat you guys like a family.

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We want to be treated like your family.

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Mm-hmm.

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Having that mindset and that culture,

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I think is very important to not

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just me and her, but everybody that's

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in this building in including with

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our patients a little bit too much

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with our patients at sometimes.

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Yeah, I mean, I would just say that

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generally speaking, finding a mentor,

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somebody that's a, and it doesn't

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have to be the same type of business,

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it would be beneficial for it to

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be that, but reaching out to other

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small business owners; sitting down,

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having a conversation with them.

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Having somebody like that to

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lean on is, is very important.

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And then to me I have a lot of other

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providers or other nurse practitioners

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that are looking into opening up their

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own clinics and, and they're like,

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well, I'll just kind of do this a

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little bit here and then, and then I'll

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still work here and I want, you know.

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Opening up a business is all consuming.

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It is.

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It is 24/7.

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There is no days off.

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The first few years, it's like you

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have to really make that commitment.

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So if somebody's thinking about it

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and they're not a hundred percent

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sure that they're gonna jump in with

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both feet, I'm like, then don't do it.

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Wait till you can jump in with

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both feet, because that's what

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it's gonna take to succeed.

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So, this whole kind of like,

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"maybe I'll do it, maybe I won't."

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To me, I was like, that's not, that's

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a recipe for disaster because it

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takes over your life for a while

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until it kind of things are are

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going and, and running smoothly.

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And, you've had some successful years

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under your belt and you have a routine

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and your staff is good and all that.

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So, that's my big thing when I, even when

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I talk to other providers, I was like, if

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you're gonna do it, you're gonna do it.

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But understand, it's gonna take a lot

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of time and it's gonna be stressful.

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Uh, you're gonna have your good days,

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bad days, good weeks, bad weeks.

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Till this day we have a great week

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where on a high, you have a week

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where you're a little slower and you

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know your heart's in the pit of your

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stomach that whole week until things

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pick up again because your paycheck

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and your livelihood depends on it.

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I guess that would be what I would

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really, you know, want other small

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business, um, potential small business

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owners to know before venturing

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into owning their own business.

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Cool.

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Cool.

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Excellent.

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Yes.

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Mentor.

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I think I heard you say that you actually

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spoke to your father and your uncles

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and got some feedback from them, asked

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them some questions and had some hard

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conversations rather than just depending

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on remembering stories, from thepast.

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Is that right?

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Oh, that's

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Absolutely.

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We had actually multiple

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sit downs with them.

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Yeah.

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I presented our business plan to

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them to say, Hey, poke holes in this.

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Tell me what you think.

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Tell me what you see that I'm doing

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wrong that I need to be doing.

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Mm-Hmm.

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That's amazing.

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On all fronts 'cause uh,

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Yeah.

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Lots of lots planning.

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Cool.

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Well, and the restaurant business, that's

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probably one of the tougher businesses.

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Mm-Hmm.

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Oh, sure.

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Yeah.

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We didn't even consider

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opening a restaurant.

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Yeah.

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That that was a strong No, I

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wouldn't have said any Yes to that.

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I vowed as a child, I would never

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a restaurant after my parents,

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owned two and I was like, no way.

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Won't do this, can't do it.

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They loved it, but, it's a lot of work.

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It's a lot of work.

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And they're, yeah, restaurants are

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very difficult to, to maintain and they

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were successful, so we were blessed.

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But, um, but yeah, it hard work.

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Well, yeah, having a front row seat.

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You, you got to see again the good,

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the bad, and the ugly and, and, uh,

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Absolutely.

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Oh, she was in the pits.

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I was, she wasn't in the front seat.

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Yeah.

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Well, and kudos to your parents

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too, for being able to verbalize it.

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And to share it.

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Oops.

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Yeah, my ear plugged.

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I started.

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Okay.

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You go ahead.

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So that we we're well micd,

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we're using, Bluetooth earbuds

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to be able to hear you guys.

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Uh, you know, I think a lot of small

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businesses, since we're talking,

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we're doing video, we're talking a

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little bit now about the technology.

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Are you guys using video, in any way to

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market your business and do you plan to?

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You are the marketing guru.

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What are we doing, babe?

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So, we do put out videos, put

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out, of course we put out social

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media clips and stuff like that.

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We just actually did a video.

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She did a couple videos recently.

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She did, an aesthetics video.

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Then she also did, basically like a

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talk on some of our nutrient products

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that we sell in the store; some of

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our vitamins and stuff like that.

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So, we do do a lot of video,

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not as much as I would like.

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That's my fault.

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I hate them.

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But it's one of those things where

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I don't want to do them either.

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So I don't push her too much to do them.

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So I just hate, they're

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just, they're hard.

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They're important.

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So for anybody listening,

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they're important.

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But, some of us, I'm a

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behind the scene kind of girl.

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I like to be with my patients.

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I like one-on-ones.

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I am, I'm not big on marketing.

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It is just not the

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provider in me, doesn't.

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Doesn't understand that

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whole aspect very well.

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I've never had to, so marketing

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is definitely difficult to me.

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I have understood in the past three

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months and realized how important

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videos are as a tool for marketing.

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I just have to get more

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comfortable in front of the camera.

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That's all.

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But speaking as a new business

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owner, that's the last thing that a

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new business owner should focus on

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There is there are the social media.

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And that every, unless you're

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in a business that is solely

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around that word of mouth,

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face-to-face and Google my business.

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Way more important.

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Yeah.

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Find if

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Yeah, networking.

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I would agree with that.

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Networking.

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Yeah, networking is huge.

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We spent so much time initially on like

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social media and don't get me wrong,

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there are probably certain businesses that

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that is a great, avenue, but as a medical

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clinic, people wanna know you personally.

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If they're gonna refer to you, if they're

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gonna come to you, they wanna know you.

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And a social media clip

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is just doesn't cut it.

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It's very difficult for me to convey

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how I am as a person in, during a,

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primary care visit through a video.

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Like how, it's difficult.

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Social media and videos are

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for people selling products.

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When I say that, I mean if you have

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something that you want to show

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people, a physical thing that they can

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get, that's a great avenue for them.

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Mm-Hmm.

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When you're talking about a

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service, 'cause we're providing a

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service, it's not really the best.

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You really want the, the word of

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mouth to be the number one thing.

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'cause if you have one patient come

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in here and they say they had a great

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experience, they're gonna tell 10 people.

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Same, same thing if they have a bad

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experience, they're gonna, unfortunately

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they're gonna tell a hundred people.

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So you really wanna hone down

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on your skills about your

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in-person, "Hey, this is me.

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This is what I do."

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That's why in-person networking's

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very important and reaching

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people truly with yourself.

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Not a ten second clip that you

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posted on social media, but in

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definitely in my experience, looking

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at her numbers and everything.

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And wasting so much time focusing on

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getting this social media following

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was, when I say Google My Business

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is so much more important; near me.

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Whatever someone's looking for, they're

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gonna put near me and as a brick and

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mortar service provider we want, that

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should have been our focus from the

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beginning and having a clean Google My

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Business, making sure people are leaving

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you reviews, you're replying to reviews.

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And making sure all your stuff on

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your Google business is the same

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reflected in your website is..

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As a new business.

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Focus on that.

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The social media will come way down

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the line when you have more time

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and more energy and more people

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that can focus on that stuff.

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Google My Business.

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Great advice.

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Absolutely great advice.

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, I would also say, you know, you

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guys we're doing this podcast,

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you've done other podcasts.

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I think of that as sort

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of networking by proxy.

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Because you're spending more time,

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it's not a ten second clip, you

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know, it's a 30 minute conversation.

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Mm-hmm.

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Then you get a chance to, to

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kind of see how the person is.

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And if you see 'em several

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times, you feel like you know

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'em even if you've never met him.

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And so, I think that's where

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you guys are doing also, doing

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This is also, also a mentoring

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thing, is letting people know, hey,

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but like, hey, we are successful,

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but we made these mistakes here.

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Here are these pitfalls

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that you can avoid.

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If you take some of the advice

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that we give you, like, don't

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make these same mistakes and

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you'll be way more successful.

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We will share our blueprint of what, what

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we've done, to whoever wants to listen.

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Mm-Hmm.

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If they say they're gonna open

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up a clinic just like ours across

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the street, we will help you.

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We don't mind.

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'cause there's no competition.

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Everybody.

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There's, and where we live, it's enough

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populated where we just want people

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to get the best care and we don't feel

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like people are getting the best care

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with the traditional medicine route.

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So the more places that do the things

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that we do, that do specialized testing,

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that spend more time and effort with their

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patients, the better everybody's gonna be.

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And the more that those people

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are gonna say, Hey, this is the

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type of treatment I'm getting.

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Go find a place like this.

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Mm-Hmm.

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Get these treatments, get

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off all these long-term meds.

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Get healthy and happy, and the whole

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world will become better in that way.

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Mm-Hmm.

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Awesome.

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What a vision.

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I love it.

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So how can people find you?

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Where, where do, how do you

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prefer people to contact you?

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Well they like to call and make an

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appointment with Maj, my beautiful wife.

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You can call 727- 330-7769 and

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talk to my beautiful niece Zoe.

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Or they can find us at www

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dot enhanced body ic.com

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Okay.

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Wonderful.

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I'll make sure we that in the, notes and,

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or they can put Enhanced Body into

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Google and they'll definitely find us.

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Cool!

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Okay.

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Well done.

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Well, this has been a pleasure.

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It's been a pleasure getting to know you.

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Yes.

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Maj, and, we'll look forward to, well,

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we'll look forward to when, when this is

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published and, and hearing the feedback,

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Thank you.

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Thank you so much.

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Thank you.

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Thank you.

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It's been a pleasure.

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