KCG logo
YouTube subscribe button

In this episode, we interview the founders of Enhanced Body™ integrative medicine and primary care clinic in Dunedin, FL; Majlinda and Paul Holmes. They share their journey of launching a healthcare facility three years ago.

Both have extensive medical backgrounds, Maj as an independent nurse practitioner and Paul as a firefighter paramedic. They discuss the gap in medical services they identified and how they strived to provide a more comprehensive, individual-focused approach to healthcare.

Maj (pronounced like “My”) discusses her blend of integrative and conventional medical practices, advocating for minimal use of medication, and the provision of personalized patient care.

In addition to sharing their experiences of working together as a husband and wife duo, they also highlight the importance of communication in maintaining a balance between personal life and business. Maj learned valuable lessons from her experience in a family owned restaurant.

Paul and Maj also discuss the challenges they faced as a self-pay clinic and managing their time while operating in the initial stages of their business venture during the Covid-19 pandemic.

We also discuss the importance of Google reviews, face-to-face networking, and the misconceptions regarding the influence of social media marketing.

Contact Maj (pronounced like “My”) and Paul at 727-330-7769 or through their website https://enhancedbodyic.com

Their physical clinic address is:

Enhanced Body™

2196 Main Street, Suite H

Dunedin, FL 34698

00:00 Introduction and Welcome

00:15 The Origin Story of Enhanced Body

01:38 The Philosophy of Personalized Care

02:07 The Blend of Conventional and Functional Medicine

04:17 The Self-Pay Clinic Model

06:01 The Roles and Responsibilities in the Business

07:38 The Joys and Challenges of Working Together

10:58 The Importance of Family Support in Business

22:01 The Role of Video and Social Media in Marketing

27:00 The Vision for a Healthier World

27:40 Conclusion and Contact Information

Transcript
Speaker:

Hi.

Speaker:

Today we are celebrating Paul and my homes

Speaker:

of Enhanced Body in Dunedin, Florida.

Speaker:

So, hi

Speaker:

Paul.

Speaker:

Hi Maj.

Speaker:

Hello.

Speaker:

Hi.

Speaker:

Thank you for having us.

Speaker:

Thank you for having us.

Speaker:

You're so welcome.

Speaker:

So what is the origin

Speaker:

story of your business?

Speaker:

How did you guys start, Enhanced

Speaker:

Body and, and what is it?

Speaker:

You wanna take this one?

Speaker:

Sure.

Speaker:

So, so we started off

Speaker:

about three years ago.

Speaker:

Uh, uh, we took basically different

Speaker:

routes in our education and what

Speaker:

we did, um, uh, my worked, uh,

Speaker:

as a nurse in, uh, the hospitals.

Speaker:

Uh, I was a firefighter paramedic, uh,

Speaker:

for a couple different cities and we

Speaker:

had all these experiences with these

Speaker:

different medical practices and medical

Speaker:

institutions and EMS and we basically saw

Speaker:

holes and gaps where we thought people

Speaker:

needed services and more in depth and just

Speaker:

more caring aspect of their healthcare.

Speaker:

And we, we knew we could do that.

Speaker:

Um, and so we, uh, form an enhanced body.

Speaker:

Uh, it's been an ever-growing situation

Speaker:

for the last past three years.

Speaker:

We're always adding and looking for

Speaker:

new, different types of modality to

Speaker:

practice medicine, and we are just

Speaker:

a more comprehensive, all in one

Speaker:

healthcare that is designed more for

Speaker:

individual care outside of insurance

Speaker:

and standard practices of medicine.

Speaker:

That pretty much sums it

Speaker:

I see.

Speaker:

Okay.

Speaker:

Just looking to really give

Speaker:

people that personalized care.

Speaker:

I think that's really what we focus

Speaker:

on predominantly here, is that

Speaker:

nothing is cookie-cutter here.

Speaker:

You don't come in and, you know,

Speaker:

you get the same care as the person

Speaker:

before you every, we take our time

Speaker:

and really listen to our patients.

Speaker:

Okay, so did I hear you say functional

Speaker:

medicine or are you, is functional

Speaker:

medicine a core of what you do?

Speaker:

I.

Speaker:

So the way that I practice

Speaker:

is actually kind of a blend.

Speaker:

Integrative is more, what I like to call

Speaker:

it is I have a conventional background, so

Speaker:

I believe in conventional medicine , but

Speaker:

I also feel that it should not be the

Speaker:

first and the only thing that, the only

Speaker:

way practice, so I kind of combine both.

Speaker:

My goal is to treat people with

Speaker:

the least amount of medication as

Speaker:

possible and keep them off medication.

Speaker:

So in that case, I would, I integrate

Speaker:

the functional medicine part of that

Speaker:

and trying to get to root cause.

Speaker:

But if a patient does need medication,

Speaker:

I'm not against it, because there

Speaker:

is a time and place for everything.

Speaker:

So it's kind of more of integrative,

Speaker:

uh, versus one versus the other.

Speaker:

Okay.

Speaker:

Okay.

Speaker:

I'm glad you clarified that.

Speaker:

I wasn't, uh, I wasn't as clear

Speaker:

on the functional, I didn't,

Speaker:

think it was kind of either or.

Speaker:

Mm-Hmm.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

A lot of practitioners

Speaker:

now are one or the other.

Speaker:

I.

Speaker:

And we're just seeing a more of a

Speaker:

need for integrative, where the most

Speaker:

patients don't swing one way or another.

Speaker:

They're more in the middle.

Speaker:

They want medicine if they need

Speaker:

it, but they also want to not have

Speaker:

it if they don't need it, and want

Speaker:

options onto how to avoid being

Speaker:

medicated if it's a possibility.

Speaker:

So, um, that's kind of where integrative

Speaker:

medicine comes in, into play.

Speaker:

I see.

Speaker:

Okay, cool.

Speaker:

Yeah, that uh, that resonates with us.

Speaker:

Yeah.

Speaker:

yeah, medication, you know, the idea of

Speaker:

getting on medication and you're gonna

Speaker:

be taking it for the rest of your life.

Speaker:

That's kind of kind of the way things

Speaker:

are, and a lot of practices, but, uh,

Speaker:

Yeah, that's the, that's

Speaker:

the last thing we want

Speaker:

as needed when needed.

Speaker:

have to come in and say, Hey,

Speaker:

you're gonna have to take this

Speaker:

pill for the rest of your life.

Speaker:

And just because a provider says that.

Speaker:

That's not necessarily true.

Speaker:

There's other factors why you didn't

Speaker:

have to take that medication from

Speaker:

the very first day you were born.

Speaker:

So let's figure out and get you

Speaker:

back to a younger, healthier you.

Speaker:

And that's always our goal.

Speaker:

Awesome.

Speaker:

Awesome.

Speaker:

Thank you.

Speaker:

Thank you for your service.

Speaker:

We need more of you.

Speaker:

I think you mentioned you're, you

Speaker:

don't take insurance or you don't,

Speaker:

you work with patients that can

Speaker:

Yeah.

Speaker:

So how it, yeah, so how it works is

Speaker:

we're a self-pay self-pay clinic.

Speaker:

What does that mean?

Speaker:

And I think a lot of people

Speaker:

get confused on that.

Speaker:

Basically we don't take any insurance,

Speaker:

meaning my visits here are a set price.

Speaker:

But I do tell patients if you have

Speaker:

insurance, if I need to order you a

Speaker:

diagnostic test or a lab, lab work,

Speaker:

or if I do need to order a medication.

Speaker:

Patients can use their insurance for that.

Speaker:

, so it just, my visits, my time, I

Speaker:

don't put claims out to the

Speaker:

insurance companies for that.

Speaker:

Um, what that does is that

Speaker:

it allows me to practice.

Speaker:

Without having the restraints of what

Speaker:

the insurance company says I can and

Speaker:

cannot do, it also allows me to spend

Speaker:

the time that I need with my patients.

Speaker:

Most of my initial visits with

Speaker:

my patients are a minimum of an

Speaker:

hour long, so I get to really deep

Speaker:

dive into the, what's going on.

Speaker:

The backstory, I'm not at a, at 15 minute

Speaker:

time restraint, which most providers are.

Speaker:

Um, so that's, you know, that was

Speaker:

my big reason for wanting to do

Speaker:

a self-pay clinic, uh, because I

Speaker:

felt like the biggest complaint

Speaker:

I was hearing from patients was I

Speaker:

didn't felt like I was being heard.

Speaker:

I was in and out in, you know, 10 minutes.

Speaker:

Like I waited five minutes to be seen.

Speaker:

I was seen for less than 10 minutes,

Speaker:

and then, they were out the door.

Speaker:

I don't want my patients

Speaker:

to ever feel that way.

Speaker:

The only way to do that is to do it

Speaker:

as a self-pay provider because I

Speaker:

can charge that rate and give

Speaker:

them the time that they need.

Speaker:

Excellent.

Speaker:

Excellent.

Speaker:

And are you, are, you're an

Speaker:

MD Paul, are you also an MD?

Speaker:

I'm not an MD, I'm a nurse practitioner.

Speaker:

I'm an independent nurse

Speaker:

practitioner here in Florida.

Speaker:

And Paul's a a firefighter

Speaker:

paramedic licensed.

Speaker:

Okay.

Speaker:

Okay, cool.

Speaker:

Very cool.

Speaker:

Do you guys know what an

Speaker:

independent nurse practitioner is?

Speaker:

She probably does, I'm not sure I do.

Speaker:

I'd be happy for you to it.

Speaker:

I, I, yeah.

Speaker:

I feel like people kind of don't, under,

Speaker:

like nurse practitioners have been around

Speaker:

for a long time, but the independence is

Speaker:

newer to Florida, so what that means is

Speaker:

that I don't have an MD or do above me.

Speaker:

I don't need a medical director because

Speaker:

I, I have an independent license.

Speaker:

There are some differences between

Speaker:

MD DO's and NP's, but basically it's

Speaker:

just the background of the schooling

Speaker:

and how, and, and what we're doing.

Speaker:

And I have a few restrictions that MD

Speaker:

and DO's don't, but overall I can,

Speaker:

assess, diagnose, and treat just the

Speaker:

same as a, um, as a physician would.

Speaker:

So, but yes, I am not so,

Speaker:

I don't call myself Dr.

Speaker:

Holmes because I don't have a doctorate.

Speaker:

I have, I'm a nurse, I'm a

Speaker:

family nurse practitioner.

Speaker:

I have a master's degree.

Speaker:

So, um, but I am independent.

Speaker:

Okay.

Speaker:

Okay, got it.

Speaker:

Very good.

Speaker:

Yeah, I did not know about

Speaker:

the independent either.

Speaker:

So our podcast is titled "Celebrating

Speaker:

Small Family Businesses",

Speaker:

so, we want to be sure we,

Speaker:

cover the family aspect of it.

Speaker:

So you guys are husband

Speaker:

and wife, I believe.

Speaker:

What do you...

Speaker:

We are husband and wife.

Speaker:

about working together?

Speaker:

What do you love most

Speaker:

about working together?

Speaker:

You start, babe?

Speaker:

Well, we are at times the

Speaker:

best combination of both.

Speaker:

I mean, I'm definitely

Speaker:

more of a risk taker.

Speaker:

She's definitely by-the-book, follow

Speaker:

the rules, no risks, no nothing.

Speaker:

And we basically, she holds me back

Speaker:

and I push her whenever she needs it.

Speaker:

And I think that that combination

Speaker:

of our personalities really has

Speaker:

helped us be as successful as we are.

Speaker:

Um, whenever we started this, I mean, she

Speaker:

was, had her super stable job working, you

Speaker:

know, 50 hours a week at a, at a clinic

Speaker:

and I was at the fire station full time.

Speaker:

But I really believe that

Speaker:

we could do this and I.

Speaker:

I said, Hey, I believe in you.

Speaker:

I believe in what we can do and you

Speaker:

can handle the, the practice side,

Speaker:

and I can handle the business side.

Speaker:

And, and she, it took a lot of

Speaker:

convincing, but I finally got

Speaker:

her to, to say, Hey, let's do it.

Speaker:

And um, I.

Speaker:

The same way, it's the same

Speaker:

way with everything we do

Speaker:

inside the office and at home.

Speaker:

We're very much the same way, saying,

Speaker:

Hey, I'm always like, Hey, let's do this.

Speaker:

And we always have, let's

Speaker:

knock down this wall.

Speaker:

And we always have something to talk

Speaker:

about because after 17 years of being

Speaker:

together, the business, it's, you know,

Speaker:

besides our children, obviously, this

Speaker:

is our other baby, so we are, it's, it.

Speaker:

It is definitely difficult

Speaker:

to work with a partner.

Speaker:

Um, but it is so gratifying to work

Speaker:

together towards the same goal.

Speaker:

And we've had our struggles for sure,

Speaker:

but I wouldn't change it for the world.

Speaker:

It's, uh, I get to go to work

Speaker:

and my husband gets to be

Speaker:

here and we get to spend time

Speaker:

together and, we are the guide.

Speaker:

We guide our future.

Speaker:

Like it's all in our hands.

Speaker:

So the harder we work together, the more

Speaker:

we, are a unit, the more we succeed.

Speaker:

And we're a family even beyond that

Speaker:

with the business, my, the, our

Speaker:

office manager actually is our niece.

Speaker:

Um, so we're very family

Speaker:

oriented, family oriented.

Speaker:

I mean, we've all three have,

Speaker:

we started this thing together

Speaker:

and we've all grown together.

Speaker:

I mean.

Speaker:

Tremendously.

Speaker:

Yeah.

Speaker:

I mean, she's grown exponentially

Speaker:

since she started in that role..

Speaker:

Grown like personal growth as well as

Speaker:

growth and skills or what, how would you,

Speaker:

Oh

Speaker:

what's an example?

Speaker:

So she is, she was a very shy,

Speaker:

introverted person and she, she has the

Speaker:

capabilities of, to do anything, it just.

Speaker:

Getting, she's very much like Maj.

Speaker:

She's like, I don't know.

Speaker:

And I'm like, you can do this.

Speaker:

You can do this.

Speaker:

And especially when it comes to

Speaker:

the patient care side, she was very

Speaker:

like, oh, I just wanna sit behind

Speaker:

the computer and, and do everything.

Speaker:

And I'm like, no, that's

Speaker:

not how it's gonna work.

Speaker:

This is a brand new business and

Speaker:

we're gonna all wear a lot of hats.

Speaker:

And I'm like, you're

Speaker:

gonna have to do stuff.

Speaker:

And I, and, and you know what?

Speaker:

She really took it by the horns and

Speaker:

she's just jumped right in there and

Speaker:

says, okay, I'm gonna be uncomfortable.

Speaker:

I'm gonna do it.

Speaker:

And we're gonna make this work.

Speaker:

And I mean, between these two girls, I

Speaker:

just, they had so much faith in me that we

Speaker:

could do this and the trust and them just

Speaker:

showing up and following the game plan.

Speaker:

It was just, it meant the world.

Speaker:

Yeah.

Speaker:

The support, the support that a

Speaker:

family brings you in a business is,

Speaker:

I think the really thing that really

Speaker:

drives the success or the failure.

Speaker:

Yes.

Speaker:

Yes, I agree.

Speaker:

Thank you for bringing that out.

Speaker:

Oh, absolutely.

Speaker:

We've worked in, in the family business

Speaker:

or around the family business our entire

Speaker:

career, uh, together, and we worked for

Speaker:

other family businesses and we've also,

Speaker:

yeah, worked in a couple other family

Speaker:

businesses, uh, for shorter times.

Speaker:

And, uh, and so we've got some, we've

Speaker:

seen some of the, we, we've seen both

Speaker:

sides, we've seen the challenges and

Speaker:

we've also that what you're talking

Speaker:

about, the strengths, you know, that when.

Speaker:

And, and gosh, what you guys are talking

Speaker:

about, , Paul is Connie, and, and

Speaker:

I'm Maj as far as, you know, Connie's

Speaker:

the one that, she the risk taker

Speaker:

and, and sees a bigger picture and,

Speaker:

and pushes me outta my comfort zone.

Speaker:

And I'm the one that's, you know,

Speaker:

sometimes dragged kicking and screaming.

Speaker:

Yep.

Speaker:

Yep.

Speaker:

totally understand that.

Speaker:

Yeah, and I'm, I'm glad you mentioned,

Speaker:

both the support of family because Yeah,

Speaker:

you've, a lot of family businesses have

Speaker:

got, all their chips on the table, right?

Speaker:

They're, they got it all invested.

Speaker:

so there's both, there's extra investment

Speaker:

there, which means there's extra

Speaker:

commitment, but there's also extra perce,

Speaker:

extra risk and perception of that risk.

Speaker:

And so stress and stress that,

Speaker:

whatever stress that comes with that.

Speaker:

So, we, we know, we do

Speaker:

But also extra drive!

Speaker:

Are there any.

Speaker:

Yeah.

Speaker:

Yes.

Speaker:

Mm-Hmm.

Speaker:

Yes.

Speaker:

We're gonna make this work.

Speaker:

Mm-Hmm.

Speaker:

Mm-Hmm.

Speaker:

Yeah.

Speaker:

Yeah.

Speaker:

What is a challenge that you, uh, what,

Speaker:

what is, you mentioned challenges.

Speaker:

What's an over a challenge that

Speaker:

you've overcome together in

Speaker:

your journey that other family

Speaker:

members might benefit from hearing

Speaker:

other?

Speaker:

When I say other, other families

Speaker:

might be listening to the podcast.

Speaker:

So, so for us, it was time and especially

Speaker:

my time, um, at, at the time of us

Speaker:

opening this, I was still working

Speaker:

full-time for the fire department.

Speaker:

So that's 24 hours on and 48 hours off.

Speaker:

So coming up to us opening,

Speaker:

I took two months, two months

Speaker:

off from the fire department.

Speaker:

Uh, not really.

Speaker:

I took a one month off completely

Speaker:

where I was off and we remodeled, did

Speaker:

a lot of painting and did a lot of.

Speaker:

Building myself and

Speaker:

getting everything ready.

Speaker:

And then once we opened, I still

Speaker:

would work every single day, but

Speaker:

at nighttime on the days that I had

Speaker:

to go into work, I'd go in at eight

Speaker:

o'clock at night, get off and then go.

Speaker:

Come right back.

Speaker:

'cause we didn't have any

Speaker:

employees and I worked as much

Speaker:

as I could to save on labor cost.

Speaker:

And that was a huge

Speaker:

stressor on both of us.

Speaker:

I mean, I, I think there was one

Speaker:

day, one stretch of time where I

Speaker:

literally worked 21 days straight

Speaker:

and didn't have a day off.

Speaker:

Me being gone at nighttime away

Speaker:

from her and she was still

Speaker:

working at her other clinic.

Speaker:

It was, it was a big hurdle that I think

Speaker:

the biggest hurdle, and the children, I

Speaker:

mean, 'cause we have two kids, two boys.

Speaker:

So, if it was just us without

Speaker:

that responsibility, but we

Speaker:

have, them relying on us.

Speaker:

And so whenever he was gone like

Speaker:

it was me, but then I was at the

Speaker:

other clinic and he was home.

Speaker:

So he's juggling here while

Speaker:

juggling the children.

Speaker:

And, their needs don't stop.

Speaker:

And they understand to a certain extent,

Speaker:

but, they can't fully understand, why

Speaker:

we're always gone or why, we're so

Speaker:

stressed out or tired because, , like you

Speaker:

said, he'd be up, at the fire department.

Speaker:

He'd work at nighttime and come home on.

Speaker:

And some nights were no sleep.

Speaker:

That was definitely a very

Speaker:

challenging part of our life.

Speaker:

And then you're also just

Speaker:

stressed about succeeding and

Speaker:

did we make the right choice?

Speaker:

Did we invest all, all this time, money,

Speaker:

and effort into something that might fail?

Speaker:

Small businesses are, you know,

Speaker:

they're harder and harder to

Speaker:

be successful in these days.

Speaker:

Big corporations tend to take over.

Speaker:

So it was definite.

Speaker:

And when we opened up, it was right

Speaker:

during, the beginning of Covid.

Speaker:

So we had that other thing kind of like

Speaker:

looming as to how is this gonna affect us?

Speaker:

Is this gonna make us thrive?

Speaker:

Is this gonna make it much more

Speaker:

difficult for us to succeed?

Speaker:

So we're just really thankful and

Speaker:

blessed that, we're still sitting

Speaker:

here three years later, thriving.

Speaker:

I think the biggest reason why we got

Speaker:

got over that hurdle is we learned, I

Speaker:

mean, even though we've been together

Speaker:

for 17 years, our communication with

Speaker:

each other has gotten so much better.

Speaker:

I think that was just the number one thing

Speaker:

saying, Hey, today I don't feel good.

Speaker:

And just letting the other person

Speaker:

know I feel this way today.

Speaker:

I need a little break today.

Speaker:

And just, and the other person, even

Speaker:

though they're super stressed out too,

Speaker:

they just didn't get to tell you that

Speaker:

they needed a break before you said it.

Speaker:

But them understanding and

Speaker:

them saying, Hey, I got you.

Speaker:

Let me take some of this off you.

Speaker:

That was the number one thing that

Speaker:

not only saved our business, but

Speaker:

saved our marriage at that time.

Speaker:

And we still practice.

Speaker:

We didn't lose that.

Speaker:

We're still practicing our

Speaker:

communication every day.

Speaker:

Mm-Hmm.

Speaker:

And still working on it

Speaker:

and trying to get better.

Speaker:

So we've become better.

Speaker:

Partners to each other, parents

Speaker:

to our kids and business owners.

Speaker:

Oh, that's great to hear.

Speaker:

That's great to hear.

Speaker:

I think that's in, in a lot of families

Speaker:

when they work in business together,

Speaker:

the family dynamics tend to sometimes

Speaker:

overshadow the needs of the work and

Speaker:

the family dynamics are more habitual and

Speaker:

they're more, they tend to be more taking

Speaker:

the other, taking other family members

Speaker:

for granted and, and not communicating

Speaker:

in that, , more open and respectful way.

Speaker:

And so kudos to you for, yeah.

Speaker:

For, bringing that level, leveling

Speaker:

up your communication to include that.

Speaker:

That's awesome.

Speaker:

Is there anything about being in

Speaker:

a family business working together

Speaker:

that you know now that you wish

Speaker:

you'd known when you started?

Speaker:

I got a lot of insight from from Mai

Speaker:

because her, her uncles and her dad

Speaker:

owned restaurants together and she said

Speaker:

family business is gonna be super hard.

Speaker:

Everything.

Speaker:

She...

Speaker:

right from the beginning.

Speaker:

She was very much into it.

Speaker:

But I'm very hardheaded and I

Speaker:

said, I know, but we can do this.

Speaker:

We can do this.

Speaker:

And just seeing the mistakes and

Speaker:

the relationships, hearing the

Speaker:

stories from her father, and how

Speaker:

their businesses and what happened

Speaker:

to them and what made them succeed.

Speaker:

And everything was a great mentoring

Speaker:

situation where we learned a lot

Speaker:

prior to going into this to try

Speaker:

to not have those same pitfalls.

Speaker:

And with that, we still have a better

Speaker:

culture here in our office because

Speaker:

we say, Hey, even though you guys

Speaker:

are our employees, we're your family.

Speaker:

We want to help you in

Speaker:

your personal lives.

Speaker:

If you want us to.

Speaker:

If you say you have personal things

Speaker:

going on, we're gonna understand because

Speaker:

we are a family here and that means

Speaker:

we wanna treat you guys like a family.

Speaker:

We want to be treated like your family.

Speaker:

Mm-hmm.

Speaker:

Having that mindset and that culture,

Speaker:

I think is very important to not

Speaker:

just me and her, but everybody that's

Speaker:

in this building in including with

Speaker:

our patients a little bit too much

Speaker:

with our patients at sometimes.

Speaker:

Yeah, I mean, I would just say that

Speaker:

generally speaking, finding a mentor,

Speaker:

somebody that's a, and it doesn't

Speaker:

have to be the same type of business,

Speaker:

it would be beneficial for it to

Speaker:

be that, but reaching out to other

Speaker:

small business owners; sitting down,

Speaker:

having a conversation with them.

Speaker:

Having somebody like that to

Speaker:

lean on is, is very important.

Speaker:

And then to me I have a lot of other

Speaker:

providers or other nurse practitioners

Speaker:

that are looking into opening up their

Speaker:

own clinics and, and they're like,

Speaker:

well, I'll just kind of do this a

Speaker:

little bit here and then, and then I'll

Speaker:

still work here and I want, you know.

Speaker:

Opening up a business is all consuming.

Speaker:

It is.

Speaker:

It is 24/7.

Speaker:

There is no days off.

Speaker:

The first few years, it's like you

Speaker:

have to really make that commitment.

Speaker:

So if somebody's thinking about it

Speaker:

and they're not a hundred percent

Speaker:

sure that they're gonna jump in with

Speaker:

both feet, I'm like, then don't do it.

Speaker:

Wait till you can jump in with

Speaker:

both feet, because that's what

Speaker:

it's gonna take to succeed.

Speaker:

So, this whole kind of like,

Speaker:

"maybe I'll do it, maybe I won't."

Speaker:

To me, I was like, that's not, that's

Speaker:

a recipe for disaster because it

Speaker:

takes over your life for a while

Speaker:

until it kind of things are are

Speaker:

going and, and running smoothly.

Speaker:

And, you've had some successful years

Speaker:

under your belt and you have a routine

Speaker:

and your staff is good and all that.

Speaker:

So, that's my big thing when I, even when

Speaker:

I talk to other providers, I was like, if

Speaker:

you're gonna do it, you're gonna do it.

Speaker:

But understand, it's gonna take a lot

Speaker:

of time and it's gonna be stressful.

Speaker:

Uh, you're gonna have your good days,

Speaker:

bad days, good weeks, bad weeks.

Speaker:

Till this day we have a great week

Speaker:

where on a high, you have a week

Speaker:

where you're a little slower and you

Speaker:

know your heart's in the pit of your

Speaker:

stomach that whole week until things

Speaker:

pick up again because your paycheck

Speaker:

and your livelihood depends on it.

Speaker:

I guess that would be what I would

Speaker:

really, you know, want other small

Speaker:

business, um, potential small business

Speaker:

owners to know before venturing

Speaker:

into owning their own business.

Speaker:

Cool.

Speaker:

Cool.

Speaker:

Excellent.

Speaker:

Yes.

Speaker:

Mentor.

Speaker:

I think I heard you say that you actually

Speaker:

spoke to your father and your uncles

Speaker:

and got some feedback from them, asked

Speaker:

them some questions and had some hard

Speaker:

conversations rather than just depending

Speaker:

on remembering stories, from thepast.

Speaker:

Is that right?

Speaker:

Oh, that's

Speaker:

Absolutely.

Speaker:

We had actually multiple

Speaker:

sit downs with them.

Speaker:

Yeah.

Speaker:

I presented our business plan to

Speaker:

them to say, Hey, poke holes in this.

Speaker:

Tell me what you think.

Speaker:

Tell me what you see that I'm doing

Speaker:

wrong that I need to be doing.

Speaker:

Mm-Hmm.

Speaker:

That's amazing.

Speaker:

On all fronts 'cause uh,

Speaker:

Yeah.

Speaker:

Lots of lots planning.

Speaker:

Cool.

Speaker:

Well, and the restaurant business, that's

Speaker:

probably one of the tougher businesses.

Speaker:

Mm-Hmm.

Speaker:

Oh, sure.

Speaker:

Yeah.

Speaker:

We didn't even consider

Speaker:

opening a restaurant.

Speaker:

Yeah.

Speaker:

That that was a strong No, I

Speaker:

wouldn't have said any Yes to that.

Speaker:

I vowed as a child, I would never

Speaker:

a restaurant after my parents,

Speaker:

owned two and I was like, no way.

Speaker:

Won't do this, can't do it.

Speaker:

They loved it, but, it's a lot of work.

Speaker:

It's a lot of work.

Speaker:

And they're, yeah, restaurants are

Speaker:

very difficult to, to maintain and they

Speaker:

were successful, so we were blessed.

Speaker:

But, um, but yeah, it hard work.

Speaker:

Well, yeah, having a front row seat.

Speaker:

You, you got to see again the good,

Speaker:

the bad, and the ugly and, and, uh,

Speaker:

Absolutely.

Speaker:

Oh, she was in the pits.

Speaker:

I was, she wasn't in the front seat.

Speaker:

Yeah.

Speaker:

Well, and kudos to your parents

Speaker:

too, for being able to verbalize it.

Speaker:

And to share it.

Speaker:

Oops.

Speaker:

Yeah, my ear plugged.

Speaker:

I started.

Speaker:

Okay.

Speaker:

You go ahead.

Speaker:

So that we we're well micd,

Speaker:

we're using, Bluetooth earbuds

Speaker:

to be able to hear you guys.

Speaker:

Uh, you know, I think a lot of small

Speaker:

businesses, since we're talking,

Speaker:

we're doing video, we're talking a

Speaker:

little bit now about the technology.

Speaker:

Are you guys using video, in any way to

Speaker:

market your business and do you plan to?

Speaker:

You are the marketing guru.

Speaker:

What are we doing, babe?

Speaker:

So, we do put out videos, put

Speaker:

out, of course we put out social

Speaker:

media clips and stuff like that.

Speaker:

We just actually did a video.

Speaker:

She did a couple videos recently.

Speaker:

She did, an aesthetics video.

Speaker:

Then she also did, basically like a

Speaker:

talk on some of our nutrient products

Speaker:

that we sell in the store; some of

Speaker:

our vitamins and stuff like that.

Speaker:

So, we do do a lot of video,

Speaker:

not as much as I would like.

Speaker:

That's my fault.

Speaker:

I hate them.

Speaker:

But it's one of those things where

Speaker:

I don't want to do them either.

Speaker:

So I don't push her too much to do them.

Speaker:

So I just hate, they're

Speaker:

just, they're hard.

Speaker:

They're important.

Speaker:

So for anybody listening,

Speaker:

they're important.

Speaker:

But, some of us, I'm a

Speaker:

behind the scene kind of girl.

Speaker:

I like to be with my patients.

Speaker:

I like one-on-ones.

Speaker:

I am, I'm not big on marketing.

Speaker:

It is just not the

Speaker:

provider in me, doesn't.

Speaker:

Doesn't understand that

Speaker:

whole aspect very well.

Speaker:

I've never had to, so marketing

Speaker:

is definitely difficult to me.

Speaker:

I have understood in the past three

Speaker:

months and realized how important

Speaker:

videos are as a tool for marketing.

Speaker:

I just have to get more

Speaker:

comfortable in front of the camera.

Speaker:

That's all.

Speaker:

But speaking as a new business

Speaker:

owner, that's the last thing that a

Speaker:

new business owner should focus on

Speaker:

There is there are the social media.

Speaker:

And that every, unless you're

Speaker:

in a business that is solely

Speaker:

around that word of mouth,

Speaker:

face-to-face and Google my business.

Speaker:

Way more important.

Speaker:

Yeah.

Speaker:

Find if

Speaker:

Yeah, networking.

Speaker:

I would agree with that.

Speaker:

Networking.

Speaker:

Yeah, networking is huge.

Speaker:

We spent so much time initially on like

Speaker:

social media and don't get me wrong,

Speaker:

there are probably certain businesses that

Speaker:

that is a great, avenue, but as a medical

Speaker:

clinic, people wanna know you personally.

Speaker:

If they're gonna refer to you, if they're

Speaker:

gonna come to you, they wanna know you.

Speaker:

And a social media clip

Speaker:

is just doesn't cut it.

Speaker:

It's very difficult for me to convey

Speaker:

how I am as a person in, during a,

Speaker:

primary care visit through a video.

Speaker:

Like how, it's difficult.

Speaker:

Social media and videos are

Speaker:

for people selling products.

Speaker:

When I say that, I mean if you have

Speaker:

something that you want to show

Speaker:

people, a physical thing that they can

Speaker:

get, that's a great avenue for them.

Speaker:

Mm-Hmm.

Speaker:

When you're talking about a

Speaker:

service, 'cause we're providing a

Speaker:

service, it's not really the best.

Speaker:

You really want the, the word of

Speaker:

mouth to be the number one thing.

Speaker:

'cause if you have one patient come

Speaker:

in here and they say they had a great

Speaker:

experience, they're gonna tell 10 people.

Speaker:

Same, same thing if they have a bad

Speaker:

experience, they're gonna, unfortunately

Speaker:

they're gonna tell a hundred people.

Speaker:

So you really wanna hone down

Speaker:

on your skills about your

Speaker:

in-person, "Hey, this is me.

Speaker:

This is what I do."

Speaker:

That's why in-person networking's

Speaker:

very important and reaching

Speaker:

people truly with yourself.

Speaker:

Not a ten second clip that you

Speaker:

posted on social media, but in

Speaker:

definitely in my experience, looking

Speaker:

at her numbers and everything.

Speaker:

And wasting so much time focusing on

Speaker:

getting this social media following

Speaker:

was, when I say Google My Business

Speaker:

is so much more important; near me.

Speaker:

Whatever someone's looking for, they're

Speaker:

gonna put near me and as a brick and

Speaker:

mortar service provider we want, that

Speaker:

should have been our focus from the

Speaker:

beginning and having a clean Google My

Speaker:

Business, making sure people are leaving

Speaker:

you reviews, you're replying to reviews.

Speaker:

And making sure all your stuff on

Speaker:

your Google business is the same

Speaker:

reflected in your website is..

Speaker:

As a new business.

Speaker:

Focus on that.

Speaker:

The social media will come way down

Speaker:

the line when you have more time

Speaker:

and more energy and more people

Speaker:

that can focus on that stuff.

Speaker:

Google My Business.

Speaker:

Great advice.

Speaker:

Absolutely great advice.

Speaker:

, I would also say, you know, you

Speaker:

guys we're doing this podcast,

Speaker:

you've done other podcasts.

Speaker:

I think of that as sort

Speaker:

of networking by proxy.

Speaker:

Because you're spending more time,

Speaker:

it's not a ten second clip, you

Speaker:

know, it's a 30 minute conversation.

Speaker:

Mm-hmm.

Speaker:

Then you get a chance to, to

Speaker:

kind of see how the person is.

Speaker:

And if you see 'em several

Speaker:

times, you feel like you know

Speaker:

'em even if you've never met him.

Speaker:

And so, I think that's where

Speaker:

you guys are doing also, doing

Speaker:

This is also, also a mentoring

Speaker:

thing, is letting people know, hey,

Speaker:

but like, hey, we are successful,

Speaker:

but we made these mistakes here.

Speaker:

Here are these pitfalls

Speaker:

that you can avoid.

Speaker:

If you take some of the advice

Speaker:

that we give you, like, don't

Speaker:

make these same mistakes and

Speaker:

you'll be way more successful.

Speaker:

We will share our blueprint of what, what

Speaker:

we've done, to whoever wants to listen.

Speaker:

Mm-Hmm.

Speaker:

If they say they're gonna open

Speaker:

up a clinic just like ours across

Speaker:

the street, we will help you.

Speaker:

We don't mind.

Speaker:

'cause there's no competition.

Speaker:

Everybody.

Speaker:

There's, and where we live, it's enough

Speaker:

populated where we just want people

Speaker:

to get the best care and we don't feel

Speaker:

like people are getting the best care

Speaker:

with the traditional medicine route.

Speaker:

So the more places that do the things

Speaker:

that we do, that do specialized testing,

Speaker:

that spend more time and effort with their

Speaker:

patients, the better everybody's gonna be.

Speaker:

And the more that those people

Speaker:

are gonna say, Hey, this is the

Speaker:

type of treatment I'm getting.

Speaker:

Go find a place like this.

Speaker:

Mm-Hmm.

Speaker:

Get these treatments, get

Speaker:

off all these long-term meds.

Speaker:

Get healthy and happy, and the whole

Speaker:

world will become better in that way.

Speaker:

Mm-Hmm.

Speaker:

Awesome.

Speaker:

What a vision.

Speaker:

I love it.

Speaker:

So how can people find you?

Speaker:

Where, where do, how do you

Speaker:

prefer people to contact you?

Speaker:

Well they like to call and make an

Speaker:

appointment with Maj, my beautiful wife.

Speaker:

You can call 727- 330-7769 and

Speaker:

talk to my beautiful niece Zoe.

Speaker:

Or they can find us at www

Speaker:

dot enhanced body ic.com

Speaker:

Okay.

Speaker:

Wonderful.

Speaker:

I'll make sure we that in the, notes and,

Speaker:

or they can put Enhanced Body into

Speaker:

Google and they'll definitely find us.

Speaker:

Cool!

Speaker:

Okay.

Speaker:

Well done.

Speaker:

Well, this has been a pleasure.

Speaker:

It's been a pleasure getting to know you.

Speaker:

Yes.

Speaker:

Maj, and, we'll look forward to, well,

Speaker:

we'll look forward to when, when this is

Speaker:

published and, and hearing the feedback,

Speaker:

Thank you.

Speaker:

Thank you so much.

Speaker:

Thank you.

Speaker:

Thank you.

Speaker:

It's been a pleasure.

© 2023 Kuder Consulting Group. All rights reserved.