In this episode, we interview the founders of Enhanced Body™ integrative medicine and primary care clinic in Dunedin, FL; Majlinda and Paul Holmes. They share their journey of launching a healthcare facility three years ago.
Both have extensive medical backgrounds, Maj as an independent nurse practitioner and Paul as a firefighter paramedic. They discuss the gap in medical services they identified and how they strived to provide a more comprehensive, individual-focused approach to healthcare.
Maj (pronounced like “My”) discusses her blend of integrative and conventional medical practices, advocating for minimal use of medication, and the provision of personalized patient care.
In addition to sharing their experiences of working together as a husband and wife duo, they also highlight the importance of communication in maintaining a balance between personal life and business. Maj learned valuable lessons from her experience in a family owned restaurant.
Paul and Maj also discuss the challenges they faced as a self-pay clinic and managing their time while operating in the initial stages of their business venture during the Covid-19 pandemic.
We also discuss the importance of Google reviews, face-to-face networking, and the misconceptions regarding the influence of social media marketing.
Contact Maj (pronounced like “My”) and Paul at 727-330-7769 or through their website https://enhancedbodyic.com
Their physical clinic address is:
Enhanced Body™
2196 Main Street, Suite H
Dunedin, FL 34698
00:00 Introduction and Welcome
00:15 The Origin Story of Enhanced Body
01:38 The Philosophy of Personalized Care
02:07 The Blend of Conventional and Functional Medicine
04:17 The Self-Pay Clinic Model
06:01 The Roles and Responsibilities in the Business
07:38 The Joys and Challenges of Working Together
10:58 The Importance of Family Support in Business
22:01 The Role of Video and Social Media in Marketing
27:00 The Vision for a Healthier World
27:40 Conclusion and Contact Information
Hi.
Speaker:Today we are celebrating Paul and my homes
Speaker:of Enhanced Body in Dunedin, Florida.
Speaker:So, hi
Speaker:Paul.
Speaker:Hi Maj.
Speaker:Hello.
Speaker:Hi.
Speaker:Thank you for having us.
Speaker:Thank you for having us.
Speaker:You're so welcome.
Speaker:So what is the origin
Speaker:story of your business?
Speaker:How did you guys start, Enhanced
Speaker:Body and, and what is it?
Speaker:You wanna take this one?
Speaker:Sure.
Speaker:So, so we started off
Speaker:about three years ago.
Speaker:Uh, uh, we took basically different
Speaker:routes in our education and what
Speaker:we did, um, uh, my worked, uh,
Speaker:as a nurse in, uh, the hospitals.
Speaker:Uh, I was a firefighter paramedic, uh,
Speaker:for a couple different cities and we
Speaker:had all these experiences with these
Speaker:different medical practices and medical
Speaker:institutions and EMS and we basically saw
Speaker:holes and gaps where we thought people
Speaker:needed services and more in depth and just
Speaker:more caring aspect of their healthcare.
Speaker:And we, we knew we could do that.
Speaker:Um, and so we, uh, form an enhanced body.
Speaker:Uh, it's been an ever-growing situation
Speaker:for the last past three years.
Speaker:We're always adding and looking for
Speaker:new, different types of modality to
Speaker:practice medicine, and we are just
Speaker:a more comprehensive, all in one
Speaker:healthcare that is designed more for
Speaker:individual care outside of insurance
Speaker:and standard practices of medicine.
Speaker:That pretty much sums it
Speaker:I see.
Speaker:Okay.
Speaker:Just looking to really give
Speaker:people that personalized care.
Speaker:I think that's really what we focus
Speaker:on predominantly here, is that
Speaker:nothing is cookie-cutter here.
Speaker:You don't come in and, you know,
Speaker:you get the same care as the person
Speaker:before you every, we take our time
Speaker:and really listen to our patients.
Speaker:Okay, so did I hear you say functional
Speaker:medicine or are you, is functional
Speaker:medicine a core of what you do?
Speaker:I.
Speaker:So the way that I practice
Speaker:is actually kind of a blend.
Speaker:Integrative is more, what I like to call
Speaker:it is I have a conventional background, so
Speaker:I believe in conventional medicine , but
Speaker:I also feel that it should not be the
Speaker:first and the only thing that, the only
Speaker:way practice, so I kind of combine both.
Speaker:My goal is to treat people with
Speaker:the least amount of medication as
Speaker:possible and keep them off medication.
Speaker:So in that case, I would, I integrate
Speaker:the functional medicine part of that
Speaker:and trying to get to root cause.
Speaker:But if a patient does need medication,
Speaker:I'm not against it, because there
Speaker:is a time and place for everything.
Speaker:So it's kind of more of integrative,
Speaker:uh, versus one versus the other.
Speaker:Okay.
Speaker:Okay.
Speaker:I'm glad you clarified that.
Speaker:I wasn't, uh, I wasn't as clear
Speaker:on the functional, I didn't,
Speaker:think it was kind of either or.
Speaker:Mm-Hmm.
Speaker:Yeah.
Speaker:Yeah.
Speaker:A lot of practitioners
Speaker:now are one or the other.
Speaker:I.
Speaker:And we're just seeing a more of a
Speaker:need for integrative, where the most
Speaker:patients don't swing one way or another.
Speaker:They're more in the middle.
Speaker:They want medicine if they need
Speaker:it, but they also want to not have
Speaker:it if they don't need it, and want
Speaker:options onto how to avoid being
Speaker:medicated if it's a possibility.
Speaker:So, um, that's kind of where integrative
Speaker:medicine comes in, into play.
Speaker:I see.
Speaker:Okay, cool.
Speaker:Yeah, that uh, that resonates with us.
Speaker:Yeah.
Speaker:yeah, medication, you know, the idea of
Speaker:getting on medication and you're gonna
Speaker:be taking it for the rest of your life.
Speaker:That's kind of kind of the way things
Speaker:are, and a lot of practices, but, uh,
Speaker:Yeah, that's the, that's
Speaker:the last thing we want
Speaker:as needed when needed.
Speaker:have to come in and say, Hey,
Speaker:you're gonna have to take this
Speaker:pill for the rest of your life.
Speaker:And just because a provider says that.
Speaker:That's not necessarily true.
Speaker:There's other factors why you didn't
Speaker:have to take that medication from
Speaker:the very first day you were born.
Speaker:So let's figure out and get you
Speaker:back to a younger, healthier you.
Speaker:And that's always our goal.
Speaker:Awesome.
Speaker:Awesome.
Speaker:Thank you.
Speaker:Thank you for your service.
Speaker:We need more of you.
Speaker:I think you mentioned you're, you
Speaker:don't take insurance or you don't,
Speaker:you work with patients that can
Speaker:Yeah.
Speaker:So how it, yeah, so how it works is
Speaker:we're a self-pay self-pay clinic.
Speaker:What does that mean?
Speaker:And I think a lot of people
Speaker:get confused on that.
Speaker:Basically we don't take any insurance,
Speaker:meaning my visits here are a set price.
Speaker:But I do tell patients if you have
Speaker:insurance, if I need to order you a
Speaker:diagnostic test or a lab, lab work,
Speaker:or if I do need to order a medication.
Speaker:Patients can use their insurance for that.
Speaker:, so it just, my visits, my time, I
Speaker:don't put claims out to the
Speaker:insurance companies for that.
Speaker:Um, what that does is that
Speaker:it allows me to practice.
Speaker:Without having the restraints of what
Speaker:the insurance company says I can and
Speaker:cannot do, it also allows me to spend
Speaker:the time that I need with my patients.
Speaker:Most of my initial visits with
Speaker:my patients are a minimum of an
Speaker:hour long, so I get to really deep
Speaker:dive into the, what's going on.
Speaker:The backstory, I'm not at a, at 15 minute
Speaker:time restraint, which most providers are.
Speaker:Um, so that's, you know, that was
Speaker:my big reason for wanting to do
Speaker:a self-pay clinic, uh, because I
Speaker:felt like the biggest complaint
Speaker:I was hearing from patients was I
Speaker:didn't felt like I was being heard.
Speaker:I was in and out in, you know, 10 minutes.
Speaker:Like I waited five minutes to be seen.
Speaker:I was seen for less than 10 minutes,
Speaker:and then, they were out the door.
Speaker:I don't want my patients
Speaker:to ever feel that way.
Speaker:The only way to do that is to do it
Speaker:as a self-pay provider because I
Speaker:can charge that rate and give
Speaker:them the time that they need.
Speaker:Excellent.
Speaker:Excellent.
Speaker:And are you, are, you're an
Speaker:MD Paul, are you also an MD?
Speaker:I'm not an MD, I'm a nurse practitioner.
Speaker:I'm an independent nurse
Speaker:practitioner here in Florida.
Speaker:And Paul's a a firefighter
Speaker:paramedic licensed.
Speaker:Okay.
Speaker:Okay, cool.
Speaker:Very cool.
Speaker:Do you guys know what an
Speaker:independent nurse practitioner is?
Speaker:She probably does, I'm not sure I do.
Speaker:I'd be happy for you to it.
Speaker:I, I, yeah.
Speaker:I feel like people kind of don't, under,
Speaker:like nurse practitioners have been around
Speaker:for a long time, but the independence is
Speaker:newer to Florida, so what that means is
Speaker:that I don't have an MD or do above me.
Speaker:I don't need a medical director because
Speaker:I, I have an independent license.
Speaker:There are some differences between
Speaker:MD DO's and NP's, but basically it's
Speaker:just the background of the schooling
Speaker:and how, and, and what we're doing.
Speaker:And I have a few restrictions that MD
Speaker:and DO's don't, but overall I can,
Speaker:assess, diagnose, and treat just the
Speaker:same as a, um, as a physician would.
Speaker:So, but yes, I am not so,
Speaker:I don't call myself Dr.
Speaker:Holmes because I don't have a doctorate.
Speaker:I have, I'm a nurse, I'm a
Speaker:family nurse practitioner.
Speaker:I have a master's degree.
Speaker:So, um, but I am independent.
Speaker:Okay.
Speaker:Okay, got it.
Speaker:Very good.
Speaker:Yeah, I did not know about
Speaker:the independent either.
Speaker:So our podcast is titled "Celebrating
Speaker:Small Family Businesses",
Speaker:so, we want to be sure we,
Speaker:cover the family aspect of it.
Speaker:So you guys are husband
Speaker:and wife, I believe.
Speaker:What do you...
Speaker:We are husband and wife.
Speaker:about working together?
Speaker:What do you love most
Speaker:about working together?
Speaker:You start, babe?
Speaker:Well, we are at times the
Speaker:best combination of both.
Speaker:I mean, I'm definitely
Speaker:more of a risk taker.
Speaker:She's definitely by-the-book, follow
Speaker:the rules, no risks, no nothing.
Speaker:And we basically, she holds me back
Speaker:and I push her whenever she needs it.
Speaker:And I think that that combination
Speaker:of our personalities really has
Speaker:helped us be as successful as we are.
Speaker:Um, whenever we started this, I mean, she
Speaker:was, had her super stable job working, you
Speaker:know, 50 hours a week at a, at a clinic
Speaker:and I was at the fire station full time.
Speaker:But I really believe that
Speaker:we could do this and I.
Speaker:I said, Hey, I believe in you.
Speaker:I believe in what we can do and you
Speaker:can handle the, the practice side,
Speaker:and I can handle the business side.
Speaker:And, and she, it took a lot of
Speaker:convincing, but I finally got
Speaker:her to, to say, Hey, let's do it.
Speaker:And um, I.
Speaker:The same way, it's the same
Speaker:way with everything we do
Speaker:inside the office and at home.
Speaker:We're very much the same way, saying,
Speaker:Hey, I'm always like, Hey, let's do this.
Speaker:And we always have, let's
Speaker:knock down this wall.
Speaker:And we always have something to talk
Speaker:about because after 17 years of being
Speaker:together, the business, it's, you know,
Speaker:besides our children, obviously, this
Speaker:is our other baby, so we are, it's, it.
Speaker:It is definitely difficult
Speaker:to work with a partner.
Speaker:Um, but it is so gratifying to work
Speaker:together towards the same goal.
Speaker:And we've had our struggles for sure,
Speaker:but I wouldn't change it for the world.
Speaker:It's, uh, I get to go to work
Speaker:and my husband gets to be
Speaker:here and we get to spend time
Speaker:together and, we are the guide.
Speaker:We guide our future.
Speaker:Like it's all in our hands.
Speaker:So the harder we work together, the more
Speaker:we, are a unit, the more we succeed.
Speaker:And we're a family even beyond that
Speaker:with the business, my, the, our
Speaker:office manager actually is our niece.
Speaker:Um, so we're very family
Speaker:oriented, family oriented.
Speaker:I mean, we've all three have,
Speaker:we started this thing together
Speaker:and we've all grown together.
Speaker:I mean.
Speaker:Tremendously.
Speaker:Yeah.
Speaker:I mean, she's grown exponentially
Speaker:since she started in that role..
Speaker:Grown like personal growth as well as
Speaker:growth and skills or what, how would you,
Speaker:Oh
Speaker:what's an example?
Speaker:So she is, she was a very shy,
Speaker:introverted person and she, she has the
Speaker:capabilities of, to do anything, it just.
Speaker:Getting, she's very much like Maj.
Speaker:She's like, I don't know.
Speaker:And I'm like, you can do this.
Speaker:You can do this.
Speaker:And especially when it comes to
Speaker:the patient care side, she was very
Speaker:like, oh, I just wanna sit behind
Speaker:the computer and, and do everything.
Speaker:And I'm like, no, that's
Speaker:not how it's gonna work.
Speaker:This is a brand new business and
Speaker:we're gonna all wear a lot of hats.
Speaker:And I'm like, you're
Speaker:gonna have to do stuff.
Speaker:And I, and, and you know what?
Speaker:She really took it by the horns and
Speaker:she's just jumped right in there and
Speaker:says, okay, I'm gonna be uncomfortable.
Speaker:I'm gonna do it.
Speaker:And we're gonna make this work.
Speaker:And I mean, between these two girls, I
Speaker:just, they had so much faith in me that we
Speaker:could do this and the trust and them just
Speaker:showing up and following the game plan.
Speaker:It was just, it meant the world.
Speaker:Yeah.
Speaker:The support, the support that a
Speaker:family brings you in a business is,
Speaker:I think the really thing that really
Speaker:drives the success or the failure.
Speaker:Yes.
Speaker:Yes, I agree.
Speaker:Thank you for bringing that out.
Speaker:Oh, absolutely.
Speaker:We've worked in, in the family business
Speaker:or around the family business our entire
Speaker:career, uh, together, and we worked for
Speaker:other family businesses and we've also,
Speaker:yeah, worked in a couple other family
Speaker:businesses, uh, for shorter times.
Speaker:And, uh, and so we've got some, we've
Speaker:seen some of the, we, we've seen both
Speaker:sides, we've seen the challenges and
Speaker:we've also that what you're talking
Speaker:about, the strengths, you know, that when.
Speaker:And, and gosh, what you guys are talking
Speaker:about, , Paul is Connie, and, and
Speaker:I'm Maj as far as, you know, Connie's
Speaker:the one that, she the risk taker
Speaker:and, and sees a bigger picture and,
Speaker:and pushes me outta my comfort zone.
Speaker:And I'm the one that's, you know,
Speaker:sometimes dragged kicking and screaming.
Speaker:Yep.
Speaker:Yep.
Speaker:totally understand that.
Speaker:Yeah, and I'm, I'm glad you mentioned,
Speaker:both the support of family because Yeah,
Speaker:you've, a lot of family businesses have
Speaker:got, all their chips on the table, right?
Speaker:They're, they got it all invested.
Speaker:so there's both, there's extra investment
Speaker:there, which means there's extra
Speaker:commitment, but there's also extra perce,
Speaker:extra risk and perception of that risk.
Speaker:And so stress and stress that,
Speaker:whatever stress that comes with that.
Speaker:So, we, we know, we do
Speaker:But also extra drive!
Speaker:Are there any.
Speaker:Yeah.
Speaker:Yes.
Speaker:Mm-Hmm.
Speaker:Yes.
Speaker:We're gonna make this work.
Speaker:Mm-Hmm.
Speaker:Mm-Hmm.
Speaker:Yeah.
Speaker:Yeah.
Speaker:What is a challenge that you, uh, what,
Speaker:what is, you mentioned challenges.
Speaker:What's an over a challenge that
Speaker:you've overcome together in
Speaker:your journey that other family
Speaker:members might benefit from hearing
Speaker:other?
Speaker:When I say other, other families
Speaker:might be listening to the podcast.
Speaker:So, so for us, it was time and especially
Speaker:my time, um, at, at the time of us
Speaker:opening this, I was still working
Speaker:full-time for the fire department.
Speaker:So that's 24 hours on and 48 hours off.
Speaker:So coming up to us opening,
Speaker:I took two months, two months
Speaker:off from the fire department.
Speaker:Uh, not really.
Speaker:I took a one month off completely
Speaker:where I was off and we remodeled, did
Speaker:a lot of painting and did a lot of.
Speaker:Building myself and
Speaker:getting everything ready.
Speaker:And then once we opened, I still
Speaker:would work every single day, but
Speaker:at nighttime on the days that I had
Speaker:to go into work, I'd go in at eight
Speaker:o'clock at night, get off and then go.
Speaker:Come right back.
Speaker:'cause we didn't have any
Speaker:employees and I worked as much
Speaker:as I could to save on labor cost.
Speaker:And that was a huge
Speaker:stressor on both of us.
Speaker:I mean, I, I think there was one
Speaker:day, one stretch of time where I
Speaker:literally worked 21 days straight
Speaker:and didn't have a day off.
Speaker:Me being gone at nighttime away
Speaker:from her and she was still
Speaker:working at her other clinic.
Speaker:It was, it was a big hurdle that I think
Speaker:the biggest hurdle, and the children, I
Speaker:mean, 'cause we have two kids, two boys.
Speaker:So, if it was just us without
Speaker:that responsibility, but we
Speaker:have, them relying on us.
Speaker:And so whenever he was gone like
Speaker:it was me, but then I was at the
Speaker:other clinic and he was home.
Speaker:So he's juggling here while
Speaker:juggling the children.
Speaker:And, their needs don't stop.
Speaker:And they understand to a certain extent,
Speaker:but, they can't fully understand, why
Speaker:we're always gone or why, we're so
Speaker:stressed out or tired because, , like you
Speaker:said, he'd be up, at the fire department.
Speaker:He'd work at nighttime and come home on.
Speaker:And some nights were no sleep.
Speaker:That was definitely a very
Speaker:challenging part of our life.
Speaker:And then you're also just
Speaker:stressed about succeeding and
Speaker:did we make the right choice?
Speaker:Did we invest all, all this time, money,
Speaker:and effort into something that might fail?
Speaker:Small businesses are, you know,
Speaker:they're harder and harder to
Speaker:be successful in these days.
Speaker:Big corporations tend to take over.
Speaker:So it was definite.
Speaker:And when we opened up, it was right
Speaker:during, the beginning of Covid.
Speaker:So we had that other thing kind of like
Speaker:looming as to how is this gonna affect us?
Speaker:Is this gonna make us thrive?
Speaker:Is this gonna make it much more
Speaker:difficult for us to succeed?
Speaker:So we're just really thankful and
Speaker:blessed that, we're still sitting
Speaker:here three years later, thriving.
Speaker:I think the biggest reason why we got
Speaker:got over that hurdle is we learned, I
Speaker:mean, even though we've been together
Speaker:for 17 years, our communication with
Speaker:each other has gotten so much better.
Speaker:I think that was just the number one thing
Speaker:saying, Hey, today I don't feel good.
Speaker:And just letting the other person
Speaker:know I feel this way today.
Speaker:I need a little break today.
Speaker:And just, and the other person, even
Speaker:though they're super stressed out too,
Speaker:they just didn't get to tell you that
Speaker:they needed a break before you said it.
Speaker:But them understanding and
Speaker:them saying, Hey, I got you.
Speaker:Let me take some of this off you.
Speaker:That was the number one thing that
Speaker:not only saved our business, but
Speaker:saved our marriage at that time.
Speaker:And we still practice.
Speaker:We didn't lose that.
Speaker:We're still practicing our
Speaker:communication every day.
Speaker:Mm-Hmm.
Speaker:And still working on it
Speaker:and trying to get better.
Speaker:So we've become better.
Speaker:Partners to each other, parents
Speaker:to our kids and business owners.
Speaker:Oh, that's great to hear.
Speaker:That's great to hear.
Speaker:I think that's in, in a lot of families
Speaker:when they work in business together,
Speaker:the family dynamics tend to sometimes
Speaker:overshadow the needs of the work and
Speaker:the family dynamics are more habitual and
Speaker:they're more, they tend to be more taking
Speaker:the other, taking other family members
Speaker:for granted and, and not communicating
Speaker:in that, , more open and respectful way.
Speaker:And so kudos to you for, yeah.
Speaker:For, bringing that level, leveling
Speaker:up your communication to include that.
Speaker:That's awesome.
Speaker:Is there anything about being in
Speaker:a family business working together
Speaker:that you know now that you wish
Speaker:you'd known when you started?
Speaker:I got a lot of insight from from Mai
Speaker:because her, her uncles and her dad
Speaker:owned restaurants together and she said
Speaker:family business is gonna be super hard.
Speaker:Everything.
Speaker:She...
Speaker:right from the beginning.
Speaker:She was very much into it.
Speaker:But I'm very hardheaded and I
Speaker:said, I know, but we can do this.
Speaker:We can do this.
Speaker:And just seeing the mistakes and
Speaker:the relationships, hearing the
Speaker:stories from her father, and how
Speaker:their businesses and what happened
Speaker:to them and what made them succeed.
Speaker:And everything was a great mentoring
Speaker:situation where we learned a lot
Speaker:prior to going into this to try
Speaker:to not have those same pitfalls.
Speaker:And with that, we still have a better
Speaker:culture here in our office because
Speaker:we say, Hey, even though you guys
Speaker:are our employees, we're your family.
Speaker:We want to help you in
Speaker:your personal lives.
Speaker:If you want us to.
Speaker:If you say you have personal things
Speaker:going on, we're gonna understand because
Speaker:we are a family here and that means
Speaker:we wanna treat you guys like a family.
Speaker:We want to be treated like your family.
Speaker:Mm-hmm.
Speaker:Having that mindset and that culture,
Speaker:I think is very important to not
Speaker:just me and her, but everybody that's
Speaker:in this building in including with
Speaker:our patients a little bit too much
Speaker:with our patients at sometimes.
Speaker:Yeah, I mean, I would just say that
Speaker:generally speaking, finding a mentor,
Speaker:somebody that's a, and it doesn't
Speaker:have to be the same type of business,
Speaker:it would be beneficial for it to
Speaker:be that, but reaching out to other
Speaker:small business owners; sitting down,
Speaker:having a conversation with them.
Speaker:Having somebody like that to
Speaker:lean on is, is very important.
Speaker:And then to me I have a lot of other
Speaker:providers or other nurse practitioners
Speaker:that are looking into opening up their
Speaker:own clinics and, and they're like,
Speaker:well, I'll just kind of do this a
Speaker:little bit here and then, and then I'll
Speaker:still work here and I want, you know.
Speaker:Opening up a business is all consuming.
Speaker:It is.
Speaker:It is 24/7.
Speaker:There is no days off.
Speaker:The first few years, it's like you
Speaker:have to really make that commitment.
Speaker:So if somebody's thinking about it
Speaker:and they're not a hundred percent
Speaker:sure that they're gonna jump in with
Speaker:both feet, I'm like, then don't do it.
Speaker:Wait till you can jump in with
Speaker:both feet, because that's what
Speaker:it's gonna take to succeed.
Speaker:So, this whole kind of like,
Speaker:"maybe I'll do it, maybe I won't."
Speaker:To me, I was like, that's not, that's
Speaker:a recipe for disaster because it
Speaker:takes over your life for a while
Speaker:until it kind of things are are
Speaker:going and, and running smoothly.
Speaker:And, you've had some successful years
Speaker:under your belt and you have a routine
Speaker:and your staff is good and all that.
Speaker:So, that's my big thing when I, even when
Speaker:I talk to other providers, I was like, if
Speaker:you're gonna do it, you're gonna do it.
Speaker:But understand, it's gonna take a lot
Speaker:of time and it's gonna be stressful.
Speaker:Uh, you're gonna have your good days,
Speaker:bad days, good weeks, bad weeks.
Speaker:Till this day we have a great week
Speaker:where on a high, you have a week
Speaker:where you're a little slower and you
Speaker:know your heart's in the pit of your
Speaker:stomach that whole week until things
Speaker:pick up again because your paycheck
Speaker:and your livelihood depends on it.
Speaker:I guess that would be what I would
Speaker:really, you know, want other small
Speaker:business, um, potential small business
Speaker:owners to know before venturing
Speaker:into owning their own business.
Speaker:Cool.
Speaker:Cool.
Speaker:Excellent.
Speaker:Yes.
Speaker:Mentor.
Speaker:I think I heard you say that you actually
Speaker:spoke to your father and your uncles
Speaker:and got some feedback from them, asked
Speaker:them some questions and had some hard
Speaker:conversations rather than just depending
Speaker:on remembering stories, from thepast.
Speaker:Is that right?
Speaker:Oh, that's
Speaker:Absolutely.
Speaker:We had actually multiple
Speaker:sit downs with them.
Speaker:Yeah.
Speaker:I presented our business plan to
Speaker:them to say, Hey, poke holes in this.
Speaker:Tell me what you think.
Speaker:Tell me what you see that I'm doing
Speaker:wrong that I need to be doing.
Speaker:Mm-Hmm.
Speaker:That's amazing.
Speaker:On all fronts 'cause uh,
Speaker:Yeah.
Speaker:Lots of lots planning.
Speaker:Cool.
Speaker:Well, and the restaurant business, that's
Speaker:probably one of the tougher businesses.
Speaker:Mm-Hmm.
Speaker:Oh, sure.
Speaker:Yeah.
Speaker:We didn't even consider
Speaker:opening a restaurant.
Speaker:Yeah.
Speaker:That that was a strong No, I
Speaker:wouldn't have said any Yes to that.
Speaker:I vowed as a child, I would never
Speaker:a restaurant after my parents,
Speaker:owned two and I was like, no way.
Speaker:Won't do this, can't do it.
Speaker:They loved it, but, it's a lot of work.
Speaker:It's a lot of work.
Speaker:And they're, yeah, restaurants are
Speaker:very difficult to, to maintain and they
Speaker:were successful, so we were blessed.
Speaker:But, um, but yeah, it hard work.
Speaker:Well, yeah, having a front row seat.
Speaker:You, you got to see again the good,
Speaker:the bad, and the ugly and, and, uh,
Speaker:Absolutely.
Speaker:Oh, she was in the pits.
Speaker:I was, she wasn't in the front seat.
Speaker:Yeah.
Speaker:Well, and kudos to your parents
Speaker:too, for being able to verbalize it.
Speaker:And to share it.
Speaker:Oops.
Speaker:Yeah, my ear plugged.
Speaker:I started.
Speaker:Okay.
Speaker:You go ahead.
Speaker:So that we we're well micd,
Speaker:we're using, Bluetooth earbuds
Speaker:to be able to hear you guys.
Speaker:Uh, you know, I think a lot of small
Speaker:businesses, since we're talking,
Speaker:we're doing video, we're talking a
Speaker:little bit now about the technology.
Speaker:Are you guys using video, in any way to
Speaker:market your business and do you plan to?
Speaker:You are the marketing guru.
Speaker:What are we doing, babe?
Speaker:So, we do put out videos, put
Speaker:out, of course we put out social
Speaker:media clips and stuff like that.
Speaker:We just actually did a video.
Speaker:She did a couple videos recently.
Speaker:She did, an aesthetics video.
Speaker:Then she also did, basically like a
Speaker:talk on some of our nutrient products
Speaker:that we sell in the store; some of
Speaker:our vitamins and stuff like that.
Speaker:So, we do do a lot of video,
Speaker:not as much as I would like.
Speaker:That's my fault.
Speaker:I hate them.
Speaker:But it's one of those things where
Speaker:I don't want to do them either.
Speaker:So I don't push her too much to do them.
Speaker:So I just hate, they're
Speaker:just, they're hard.
Speaker:They're important.
Speaker:So for anybody listening,
Speaker:they're important.
Speaker:But, some of us, I'm a
Speaker:behind the scene kind of girl.
Speaker:I like to be with my patients.
Speaker:I like one-on-ones.
Speaker:I am, I'm not big on marketing.
Speaker:It is just not the
Speaker:provider in me, doesn't.
Speaker:Doesn't understand that
Speaker:whole aspect very well.
Speaker:I've never had to, so marketing
Speaker:is definitely difficult to me.
Speaker:I have understood in the past three
Speaker:months and realized how important
Speaker:videos are as a tool for marketing.
Speaker:I just have to get more
Speaker:comfortable in front of the camera.
Speaker:That's all.
Speaker:But speaking as a new business
Speaker:owner, that's the last thing that a
Speaker:new business owner should focus on
Speaker:There is there are the social media.
Speaker:And that every, unless you're
Speaker:in a business that is solely
Speaker:around that word of mouth,
Speaker:face-to-face and Google my business.
Speaker:Way more important.
Speaker:Yeah.
Speaker:Find if
Speaker:Yeah, networking.
Speaker:I would agree with that.
Speaker:Networking.
Speaker:Yeah, networking is huge.
Speaker:We spent so much time initially on like
Speaker:social media and don't get me wrong,
Speaker:there are probably certain businesses that
Speaker:that is a great, avenue, but as a medical
Speaker:clinic, people wanna know you personally.
Speaker:If they're gonna refer to you, if they're
Speaker:gonna come to you, they wanna know you.
Speaker:And a social media clip
Speaker:is just doesn't cut it.
Speaker:It's very difficult for me to convey
Speaker:how I am as a person in, during a,
Speaker:primary care visit through a video.
Speaker:Like how, it's difficult.
Speaker:Social media and videos are
Speaker:for people selling products.
Speaker:When I say that, I mean if you have
Speaker:something that you want to show
Speaker:people, a physical thing that they can
Speaker:get, that's a great avenue for them.
Speaker:Mm-Hmm.
Speaker:When you're talking about a
Speaker:service, 'cause we're providing a
Speaker:service, it's not really the best.
Speaker:You really want the, the word of
Speaker:mouth to be the number one thing.
Speaker:'cause if you have one patient come
Speaker:in here and they say they had a great
Speaker:experience, they're gonna tell 10 people.
Speaker:Same, same thing if they have a bad
Speaker:experience, they're gonna, unfortunately
Speaker:they're gonna tell a hundred people.
Speaker:So you really wanna hone down
Speaker:on your skills about your
Speaker:in-person, "Hey, this is me.
Speaker:This is what I do."
Speaker:That's why in-person networking's
Speaker:very important and reaching
Speaker:people truly with yourself.
Speaker:Not a ten second clip that you
Speaker:posted on social media, but in
Speaker:definitely in my experience, looking
Speaker:at her numbers and everything.
Speaker:And wasting so much time focusing on
Speaker:getting this social media following
Speaker:was, when I say Google My Business
Speaker:is so much more important; near me.
Speaker:Whatever someone's looking for, they're
Speaker:gonna put near me and as a brick and
Speaker:mortar service provider we want, that
Speaker:should have been our focus from the
Speaker:beginning and having a clean Google My
Speaker:Business, making sure people are leaving
Speaker:you reviews, you're replying to reviews.
Speaker:And making sure all your stuff on
Speaker:your Google business is the same
Speaker:reflected in your website is..
Speaker:As a new business.
Speaker:Focus on that.
Speaker:The social media will come way down
Speaker:the line when you have more time
Speaker:and more energy and more people
Speaker:that can focus on that stuff.
Speaker:Google My Business.
Speaker:Great advice.
Speaker:Absolutely great advice.
Speaker:, I would also say, you know, you
Speaker:guys we're doing this podcast,
Speaker:you've done other podcasts.
Speaker:I think of that as sort
Speaker:of networking by proxy.
Speaker:Because you're spending more time,
Speaker:it's not a ten second clip, you
Speaker:know, it's a 30 minute conversation.
Speaker:Mm-hmm.
Speaker:Then you get a chance to, to
Speaker:kind of see how the person is.
Speaker:And if you see 'em several
Speaker:times, you feel like you know
Speaker:'em even if you've never met him.
Speaker:And so, I think that's where
Speaker:you guys are doing also, doing
Speaker:This is also, also a mentoring
Speaker:thing, is letting people know, hey,
Speaker:but like, hey, we are successful,
Speaker:but we made these mistakes here.
Speaker:Here are these pitfalls
Speaker:that you can avoid.
Speaker:If you take some of the advice
Speaker:that we give you, like, don't
Speaker:make these same mistakes and
Speaker:you'll be way more successful.
Speaker:We will share our blueprint of what, what
Speaker:we've done, to whoever wants to listen.
Speaker:Mm-Hmm.
Speaker:If they say they're gonna open
Speaker:up a clinic just like ours across
Speaker:the street, we will help you.
Speaker:We don't mind.
Speaker:'cause there's no competition.
Speaker:Everybody.
Speaker:There's, and where we live, it's enough
Speaker:populated where we just want people
Speaker:to get the best care and we don't feel
Speaker:like people are getting the best care
Speaker:with the traditional medicine route.
Speaker:So the more places that do the things
Speaker:that we do, that do specialized testing,
Speaker:that spend more time and effort with their
Speaker:patients, the better everybody's gonna be.
Speaker:And the more that those people
Speaker:are gonna say, Hey, this is the
Speaker:type of treatment I'm getting.
Speaker:Go find a place like this.
Speaker:Mm-Hmm.
Speaker:Get these treatments, get
Speaker:off all these long-term meds.
Speaker:Get healthy and happy, and the whole
Speaker:world will become better in that way.
Speaker:Mm-Hmm.
Speaker:Awesome.
Speaker:What a vision.
Speaker:I love it.
Speaker:So how can people find you?
Speaker:Where, where do, how do you
Speaker:prefer people to contact you?
Speaker:Well they like to call and make an
Speaker:appointment with Maj, my beautiful wife.
Speaker:You can call 727- 330-7769 and
Speaker:talk to my beautiful niece Zoe.
Speaker:Or they can find us at www
Speaker:dot enhanced body ic.com
Speaker:Okay.
Speaker:Wonderful.
Speaker:I'll make sure we that in the, notes and,
Speaker:or they can put Enhanced Body into
Speaker:Google and they'll definitely find us.
Speaker:Cool!
Speaker:Okay.
Speaker:Well done.
Speaker:Well, this has been a pleasure.
Speaker:It's been a pleasure getting to know you.
Speaker:Yes.
Speaker:Maj, and, we'll look forward to, well,
Speaker:we'll look forward to when, when this is
Speaker:published and, and hearing the feedback,
Speaker:Thank you.
Speaker:Thank you so much.
Speaker:Thank you.
Speaker:Thank you.
Speaker:It's been a pleasure.
