Your business may have tried to utilize YouTube as a marketing channel, only to find out that the results were underwhelming. This is not the reason to give up on, but a signal that you need to change your approach. There a few reasons why your business should commit to the video platform presence. First, it really helps your search engine optimization strategy. The second important reason is that video content created and then published on YouTube has a long life, and theoretically stays on the platform indefinitely.
“Roger Wakefield, a plumber in Texas, started a YouTube channel for a similar reason: to improve his SEO and help people find him. In the beginning, his YouTube channel didn’t do much for his business but it eventually took off.”