There are quite a few different types of keyword research that you can do. Keyword research for SEO is the most common form as you are just looking for specific words and terms that users type into the google search bar. This will allow you to adjust your marketing towards these keywords so your website pops up higher in search rankings. You also can use keyword research for social media marketing as you want to know which specific hashtags and topics you should be posting about to gain the most visibility.
“Data-informed marketing is powerful, especially when it can be backed up by trustworthy, replicable sources.”