There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s) | SparkToro

There are quite a few different types of keyword research that you can do. Keyword research for SEO is the most common form as you are just looking for specific words and terms that users type into the google search bar. This will allow you to adjust your marketing towards these keywords so your website pops up higher in search rankings. You also can use keyword research for social media marketing as you want to know which specific hashtags and topics you should be posting about to gain the most visibility.

Key Takeaways:

• Keyword research is important for SEO because you want to find keywords that are commonly searched for so you can implement them on your website.
• When it comes to social media, you also want to use keyword research because that can be the difference between a tweet going viral and a tweet barely having any visibility.
• For content creation, there are many goals that you can achieve with keyword research such as building relationships with other creators and growing a subscription list.

“Data-informed marketing is powerful, especially when it can be backed up by trustworthy, replicable sources.”

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